Vibrant, true-to-life color reproduction with rich image detail and
tonal gradation
A 10.2-megapixel CCD image sensor for beautiful, high-denition imaging
The 
300's high-resolution CCD image sensor captures light in much the same way as the retina of an eye. Both the CCD and its associated circuitry benet from Sony’s long experience in semiconductor and microprocessor manufacturing, enabling a signicant reduction in the analog signal noise that tends to increase at higher pixel densities. The 10.2-megapixel CCD assures stunning image quality even on big 12" x 16" (297mm x 420mm) prints, and because it’s a large 23.6 x 15.8mm APS-C type CCD, it of- fers approximately 15 times the surface area of the 1/2.5- inch sensors used in most compact digital cameras, and has larger individual photosensitive elements that enable it to capture more image data per pixel. The result is richer color and a wider dynamic range for excellent shadow and highlight detail.
10.2-megapixel (eective) CCD
Advanced Sony imaging technologies reveal nuances of eye color and eyelash/eyebrow detail with amazing clarity.
Powerful BIONZ image processing engine for vibrant colors with rich tonal detail
The 
300 is equipped with a BIONZ image processing en- gine that uses advanced Sony technologies to achieve tru- ly vibrant color reproduction with rich texture and depth. You can see the dierence this makes in photos like the one on the facing page. Details like the delicate hue and shape of individual rose petals, the natural skin tones of the young woman's face, and the subtle tonalities of back- ground elements are rendered with true-to-life delity. The BIONZ engine is also fast, instantly processing high- resolution image data from the 10.2-megapixel sensor to optimize dynamic range and white balance, and reduce any signal noise.
DT 55-200mm F4.-5.6 (SAL55200), A mode, F14 (1/50 sec.), ISO 100, Auto white balance
Working together, the CCD and BIONZ render the subtle color tones and velvety texture of ower petals with true-to-life delity.
