Improved handling, Live Video and Live View

Improved handling

Many new features have been added to the H5D to make using the camera even easier than before. This includes the option to use the grip controls to control settings and operation of the sensor unit; you can control zoom, browsing and menu selection without taking your hand off the grip. The Profile handling feature allows you to store complete camera settings in memory for easy access. Seven different camera set-ups can be stored and settings from both the body and sensor unit are stored in the profile and these profiles can easily be managed through Phocus software..

Live Video and Live View

The new CMOS sensor allows for much faster operations than CCD sensors. This makes it possible to provide a much improved Live Video in Phocus but also Live View on the rear display. Both modes are perfect for composing and focus checking.

Phocus for professional level workflow

Phocus provides an advanced software toolbox that has been espe- cially designed to easily achieve optimum workflow and absolute image perfection from Hasselblad raw image files.

With the H5D-50c camera system Phocus provides:

•Uncompromising Image Quality

•Extended camera control with which to operate your H5D camera. Features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing or camera settings when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.

•Moiré Removal Technology automatically applied directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual proce- dures, saving hours of tedious post-production work.

DIGITAL CAMERAS

Wi-Fi

•Flexible Workflow. The Phocus GUI features easy-to-use options that allow you to customize your set-up to suit a range of dif- ferent workflow situations, such as choice of import source,

browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more.

•The extended metadata (GPS, etc), included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added GPS data functionality in order to allow a range of functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.

•Perfect Viewing Quality. The Phocus Viewer delivers image view- ing quality that matches every detail of what you will see later in Photoshop. In addition, the Phocus Viewer allows you to cus- tomize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection. The improved Live Video function will now provide high frame rate in colour.

•L* colour space. The Reproduction tool will now let you select a new Hasselblad L* working space as an alternative to Has- selblad RGB.

•Built-in calibration of Eizo monitors. Use the built-in calibration tool for self calibrating Eizo monitors-

•Built-in Capture Sequencer. Control your camera from Phocus in new ways. Perform customisable bracketing sequences, self- timer, interval timer etc. directly from Phocus.

•Phocus Mobile app to control the camera and view images on your iPhone/iPad. Works tethered or over Wi-Fi.

Electronic spirit level

The H5D-50c has an integrated electronic spirit level to make it easy to produce a straight horizon. The spirit level is shown both in the viewfinder and on the rear LCD. You therefore don’t need to take your eye from the viewfinder to check camera alignment.

Camera info on rear LCD

To improve visibility in certain situations, the rear LCD can now show a copy of the camera grip LCD where you see all relevant shooting information.

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3023035, 3023028 specifications

The Hasselblad 3023028 and 3023035 are exceptional medium format digital camera models that exemplify the precision engineering and iconic design associated with the Hasselblad brand. Renowned for their high-quality imaging capabilities, these cameras are well-suited for professional photographers and serious enthusiasts alike.

At the heart of both models is the robust CMOS sensor system, which significantly enhances image quality. The 3023028 boasts a large 50-megapixel sensor, while the 3023035 takes it a step further with a 100-megapixel option. The higher resolution of the 3023035 allows photographers to capture intricate details with stunning clarity, making it ideal for commercial photography, fine art, and landscape photography.

Both cameras feature Hasselblad's unique Phocus software, which aids in efficient image processing and workflow management. The software emphasizes the natural color reproduction and dynamic range that Hasselblad is known for. Photographers can take advantage of the vibrant colors and smooth tonal transitions produced by the extraordinary sensor capabilities.

Another defining characteristic of the 3023028 and 3023035 is their modular design. Each camera can be used with a range of Hasselblad lenses, providing versatility for different shooting scenarios. The extensive lens selection includes wide-angle, standard, and telephoto options, allowing photographers to achieve their desired perspective with ease. The cameras also support a range of shooting formats, including portrait and landscape orientation, giving photographers flexibility in composition.

The build quality of both models is impressive, featuring a weather-sealed body that protects against dust and moisture. This durability makes them suitable for outdoor and challenging shooting environments. Additionally, the cameras are equipped with an advanced autofocus system that ensures fast and accurate subject tracking, enhancing performance in dynamic shooting conditions.

An intuitive touchscreen interface provides easy access to camera settings and allows photographers to navigate through the menu system swiftly. The ergonomic design contributes to a comfortable shooting experience, even during extended sessions.

In summary, the Hasselblad 3023028 and 3023035 are remarkable cameras that reflect the brand's legacy of quality, precision, and innovation. With their advanced sensor technologies, modular versatility, and outstanding build quality, these models continue to set the standard for medium format photography. Whether for professional use or passionate hobbyists, these cameras empower photographers to elevate their craft and capture images with unparalleled detail and artistry.