Hasselblad’s unique natural colours

DIGITAL CAMERAS

Hasselblad’s Natural Colour Solution (HNCS) enables you to pro- duce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. In order to incorporate our unique HNCS and DAC- features we have developed a custom Hasselblad raw file format called 3F RAW (3FR). This file format includes lossless image compression, which reduces the file size by 33%. The 3FR files can be opened directly in Apple or Adobe imaging environments.

Two modes of operation and storage

The H5D-50c offers a choice of storage devices: CF cards or a com- puter hard drive. With these operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.

Accessories including GPS Recording Flexibility

Hasselblad’s Global Image Locator (GIL) is an accessory for use with any Hasselblad H-System digital capture product. With the GIL device, all images captured outdoors are tagged with GPS coordi-

Wi-Fi

nates, time and altittude. This data provides the key to a number of future applications involving image archiving and retrieval. One example is the direct mapping of images in Phocus software to the Google Earth application. Check out full list of accessories at: http://www.hasselblad.com/products/lenses-and-accessories/h-system-accessories.aspx

Options for working with tilt/shift

Two basic options are available for tilt/shift work with H5D-50c. A simple-to-use, portable adapter solution and the classic view camera solution.

The HTS 1.5 tilt/shift adapter for H5D-50c allows for portable tilt/ shift with 6 of the H System lenses ranging from 24mm to 100mm. Effective focal lengths are 36 to 150mm.

Please refer to the separate datasheet on this product for details. To further increase usability, the H5D-50c has been designed to allow the digital capture unit to be detached and used on a view camera by way of an adapter.

Please refer to the separate datasheet on Hasselblad View Camera solutions for details.

Six H System lenses including Extension Tubes can
be used with the HTS 1.5:	H5D with HTS 1.5 tilt/shift adapter
HCD24, HCD28, HC35, HC50, HC80 and the HC100.	and a HCD 28mm lens.

www.hasselblad.com

3023035, 3023028 specifications

The Hasselblad 3023028 and 3023035 are exceptional medium format digital camera models that exemplify the precision engineering and iconic design associated with the Hasselblad brand. Renowned for their high-quality imaging capabilities, these cameras are well-suited for professional photographers and serious enthusiasts alike.

At the heart of both models is the robust CMOS sensor system, which significantly enhances image quality. The 3023028 boasts a large 50-megapixel sensor, while the 3023035 takes it a step further with a 100-megapixel option. The higher resolution of the 3023035 allows photographers to capture intricate details with stunning clarity, making it ideal for commercial photography, fine art, and landscape photography.

Both cameras feature Hasselblad's unique Phocus software, which aids in efficient image processing and workflow management. The software emphasizes the natural color reproduction and dynamic range that Hasselblad is known for. Photographers can take advantage of the vibrant colors and smooth tonal transitions produced by the extraordinary sensor capabilities.

Another defining characteristic of the 3023028 and 3023035 is their modular design. Each camera can be used with a range of Hasselblad lenses, providing versatility for different shooting scenarios. The extensive lens selection includes wide-angle, standard, and telephoto options, allowing photographers to achieve their desired perspective with ease. The cameras also support a range of shooting formats, including portrait and landscape orientation, giving photographers flexibility in composition.

The build quality of both models is impressive, featuring a weather-sealed body that protects against dust and moisture. This durability makes them suitable for outdoor and challenging shooting environments. Additionally, the cameras are equipped with an advanced autofocus system that ensures fast and accurate subject tracking, enhancing performance in dynamic shooting conditions.

An intuitive touchscreen interface provides easy access to camera settings and allows photographers to navigate through the menu system swiftly. The ergonomic design contributes to a comfortable shooting experience, even during extended sessions.

In summary, the Hasselblad 3023028 and 3023035 are remarkable cameras that reflect the brand's legacy of quality, precision, and innovation. With their advanced sensor technologies, modular versatility, and outstanding build quality, these models continue to set the standard for medium format photography. Whether for professional use or passionate hobbyists, these cameras empower photographers to elevate their craft and capture images with unparalleled detail and artistry.