Hdtv for the masses Home Audience | JVC NAB-2007 instruction

JVC Professional

APRIL 2007

NAB-2007

The ProHD Report

The real selling point of HDTV is now obvious to all of us: It is the much larger TV screen and the ability to reduce the viewing distance, resulting in the home audience’ ability to immerse themselves in the TV viewing experience. And the optimum home display format for TV broadcast seems to be 1280x720p60.

The HDTV for the masses (Home Audience)

In 2006, the average screen size of all TV sets (SD and HD sets) purchased increased to 32”, from 27” in 2005 (and 2004). This was no doubt caused by the sudden increase in the purchase of true HD televisions, pulling up the average by the larger displays, particularly large increases in the flat LCD TV category, which in 2006 were largely in the range 32” to 37” screen sizes. We forecast that the average screen size in 2007 will again increase significantly, perhaps to 40”, as the larger screen sizes are reduced in price through the year, and the sales quantities of the 40” to 50” sizes increase proportionally more than the sales quantities of the under 40” types. However, a slowing of the increase in average screen size

happens in 2009 and a possible slight decline in 2010 when the large portion of HDTVs purchased is again in the range of less than 40” driven by “middle-to-low- income household purchases”.

The first question is: Is the average home viewer able to perceive a higher temporal resolution at the average screen size of 40” if the material supplied was 1920x1080i60 rather than 1280x720p60, even TV studio originated material? We believe not, not even at 50” screen size except for a very few “professional viewers” .

The second question is: What is the forecast unit sales breakdown between HDTVs having 1280x720 native pixel matrix (including the related 1366x768) and the 1920x1080 native pixel matrix?

It becomes a selling price issue. Right now (March 2007), the lowest price for a 42” flat LCD HDTV with native 1366x768p60 is about $1,400 for a major brand model, while the 1920x1080p60 sells for about $1,900. The off brand 1366x768 progressive models are now heading for less than $1,000.

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NAB-2007 specifications

The JVC NAB-2007 is a notable entry in the world of professional broadcasting and production equipment, showcased by JVC at the National Association of Broadcasters (NAB) Show in 2007. This camcorder was designed to meet the demanding needs of videographers and broadcasters, emphasizing high-definition video quality and advanced technology.

One of the standout features of the JVC NAB-2007 is its ability to capture high-definition video in various formats. It supports both 720p and 1080i resolutions, allowing users to choose the format that best fits their production needs. This flexibility has made it a popular choice among filmmakers, event videographers, and news organizations looking for quality in their content creation.

The camcorder utilizes JVC’s advanced HD CMOS technology, which enhances image quality by providing better low-light performance and reducing noise. This is coupled with a powerful optical zoom lens that enables users to capture detailed shots from a distance, making it ideal for dynamic shoots where proximity to the subject may be limited.

Another key feature of the JVC NAB-2007 is its ergonomic design, which is crafted for ease of use during extended shooting sessions. The camera is lightweight yet robust, providing operators with comfort and stability. Additionally, the user interface is intuitive, allowing for quick adjustments to settings without disrupting the workflow.

Built-in stabilization features further enhance the usability of the JVC NAB-2007, ensuring that footage remains smooth even during handheld operation. This is particularly advantageous for documentary shoots or on-the-go filming where traditional stabilization rigs may be impractical.

Connectivity options are expansive on the JVC NAB-2007, including HDMI and component outputs, enabling seamless integration with various editing systems and broadcast environments. The camcorder also includes features for live broadcasting, making it versatile for both recorded and real-time production scenarios.

In summary, the JVC NAB-2007 encapsulates a blend of impressive features, cutting-edge technology, and user-centric design, making it a suitable choice for professionals in the broadcasting and film industries seeking reliable and high-quality performance in their equipment.