Winning more viewers … with ProHD

JVC Professional

APRIL 2007

NAB-2007

The ProHD Report

Winning more viewers … with ProHD

The purpose of this Report is to expose the virtues of ProHD, a highly cost effective HD ENG camcorder and acquisition system, enabling any TV station to quickly and professionally convert a current ENG work flow to HD ENG.

The name of the game for TV stations is winning more viewers. And for most stations, that means getting more eyeballs for the local news casts. And to do it cost effectively. Increase the top line, control expenses and increase the bottom line. With less than two years to go to the NTSC turn off in February 2009, and with the consumer HDTV purchases accelerating, going to HD news and HD ENG must be a major part of any TV station’s strategy in winning more viewers. The SD status quo is no longer acceptable.

High Quality = Full bandwidth HD

JVC’s ProHD is the only cost effective HD camcorder system with full native bandwidth performance: 1280x720p60. Why is that important? The ProHD format requires an absolute minimum of pixel conversions as it maps the ATSC 720p60 4:2:0 transmission pixel for pixel. No other HD camcorder format can do that unless you pay many times the price of the ProHD ENG system. Here is a list of ALL HD camcorders available or announced with full ATSC native IMAGER acquisition bandwidth, intended for HD ENG or HD EFP for local television (March 2007):

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NAB-2007 specifications

The JVC NAB-2007 is a notable entry in the world of professional broadcasting and production equipment, showcased by JVC at the National Association of Broadcasters (NAB) Show in 2007. This camcorder was designed to meet the demanding needs of videographers and broadcasters, emphasizing high-definition video quality and advanced technology.

One of the standout features of the JVC NAB-2007 is its ability to capture high-definition video in various formats. It supports both 720p and 1080i resolutions, allowing users to choose the format that best fits their production needs. This flexibility has made it a popular choice among filmmakers, event videographers, and news organizations looking for quality in their content creation.

The camcorder utilizes JVC’s advanced HD CMOS technology, which enhances image quality by providing better low-light performance and reducing noise. This is coupled with a powerful optical zoom lens that enables users to capture detailed shots from a distance, making it ideal for dynamic shoots where proximity to the subject may be limited.

Another key feature of the JVC NAB-2007 is its ergonomic design, which is crafted for ease of use during extended shooting sessions. The camera is lightweight yet robust, providing operators with comfort and stability. Additionally, the user interface is intuitive, allowing for quick adjustments to settings without disrupting the workflow.

Built-in stabilization features further enhance the usability of the JVC NAB-2007, ensuring that footage remains smooth even during handheld operation. This is particularly advantageous for documentary shoots or on-the-go filming where traditional stabilization rigs may be impractical.

Connectivity options are expansive on the JVC NAB-2007, including HDMI and component outputs, enabling seamless integration with various editing systems and broadcast environments. The camcorder also includes features for live broadcasting, making it versatile for both recorded and real-time production scenarios.

In summary, the JVC NAB-2007 encapsulates a blend of impressive features, cutting-edge technology, and user-centric design, making it a suitable choice for professionals in the broadcasting and film industries seeking reliable and high-quality performance in their equipment.