Sony Ericsson Z500A Gaming, Applications, Examples of usage, Market and revenue possibilities

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The term streaming refers to the technique it is based on. Previously an entire file had to be downloaded before it could be played, whereas the use of streaming means the end user can almost immediately begin to watch or listen to the content of a requested file. The data in the file is broken down into small packets that are sent in a continuous flow, a stream, to the end user. It is then possible to begin viewing the file as the rest of the packets are transferred.

Applications

The applications which can be built on top of the streaming services, can be classified into on demand, and live information delivery applications. Examples of the first category are music and video clips, news on demand as well as on demand instruction material. Live delivery of radio and television are examples of live information delivery. The following video and music codec support is provided:

MPEG-4 Simple Visual Profile Level 0

H.263 Profile 0 Level 10 (decode only)

H.263 Profile 3 Level 10 (decode only)

AMR

MP3

3GP

White Paper Z500a

Streaming/download of music video (on demand)

Mike browses to the a Web page and decides to check out the latest rock videos. He finds a video he wants to watch, so he clicks the link and then streams a one- minute version of the video. He then decides to download and pay for the complete video. A memory check is automatically performed to make sure that his mobile phone has enough free memory.

Streaming of live radio (broadcast)

Linda wants to check out and listen to the coolest radio station. She browses to the home page and starts to stream the content. The content is audio or audio with pictures of the artist.

Streaming of live traffic information (broadcast)

Nick wants to know if there is a traffic jam on the highway before he heads for home. He browses the page for local traffic information. There is a traffic jam, so he takes an alternative route home.

User-created content (Web album)

Sheila and Tom are on vacation. They want to show their friends how cool the beach is. They record a video clip and upload it to a Web album. Their friends can then stream or download the clip to their PC or mobile phone.

Examples of usage

Streaming of music (on demand)

Anna browses to a Web page and decides to check out the latest top ten list of pop music. She wants to know if there are any new cool songs. She picks out a few, streams the music to her mobile phone and listens to the songs through the headset or receiver.

Streaming of news (on demand)

Bob browses to a morning paper’s Web page and decides to check the news. He wants to see the five-minute version of the latest financial news. The news is streamed to his terminal, and he can watch it on the bus on his way to work.

Market and revenue possibilities

As streaming means “seeing the product without having it”, it can be extensively used in the music and film industry. There are also great revenue possibilities for subscription-based content: for example, the user can subscribe to several on demand services like news and traffic information.

In addition, the content is not stored on the phone so the user does not have to manage the memory usage.

Gaming

Gaming is now seen as a standard feature in mobile phones, where Sony Ericsson promises to be a step ahead in this regard. This does not only have to do with fast download through the network. Three other things make the actual gaming experience better – the way Java has been implemented, the fact that more processing power

has been dedicated to the games and the large 65,536 color display. The result is games with improved graphics that react faster to user commands when using the navigation key as a game controller. The phone takes mobile gaming to new levels.

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June 2004

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Contents Z500a Preface Online Developer Resources Sony Ericsson Developer Support Document conventions Contents Product overview System Key functions and featuresDevice Management Multimedia streaming and download DisplaysFull graphic 65K color display Media playerVGA camera PlayNowMore in-phone functions File management Gprs General Packet Radio ServiceInstant messaging Wireless Village WAP 2.0 supporting XhtmlPersonalization Music EntertainmentMedia player MidiPolyphonic ringtones StreamingVideo clips Streaming SupportExamples of usage GamingApplications Market and revenue possibilitiesMedia types ImagingVGA camera Taking a pictureMessaging MMS objectsBenefits with MMS Streaming content in MMSMMS technical features Message conversion ConnectivityAdvantages of GPRS/EDGE Gprs Connection via cable MCS-5 PSK 22.4 MCS-6 29.6 MCS-7 44.8 MCS-8 54.4 MCS-9 59.2Synchronization & Data Transfer SyncML An Open Standard for SynchronizationWhat information can be synchronized in the phone? Benefits of a common synchronization protocolCable Remote SynchronizationLocal Synchronization Intelligent processFile Transfer Utility Packaging of rights and contentCompatibility DRM packagerCombined delivery Package and deliveryDownloading servers and publishing servers Separate deliveryContent Bearer Device ManagementObject Exchange ‘Send As’ SMS EMS MMSSecurity DM TreeNodes Current situation Java 2 Micro EditionJ2ME CLDC/MIDP kJava CLDC/MIDP v. PersonalJavaJava2ME in Z500a Exterior description Technical specificationsGeneral technical data In-Phone Functions and Features CSS EonsPage TBD ALS SMSTTY 8PSK/GMSK Performance and technical characteristicsDimension GSM GmskTalk and standby times PicturesImage Decoder Short message serviceFeature Support Image EncoderFeature Support Enhanced message service FeatureMultimedia message service WbmpJPEG, G1F87, GIF89A, PNG, SVG, WBMP, BMP MIDI, AMR, MP3MPG4, 3GPP Service Mode Support SIM AT services supportedDimension Full rate Enhanced full rate Speech codingLaunch Browser GET InkeyGET Input More TimeRefresh SET UP CallSET UP Event List Select ItemGet inkey User Interaction with SIM ATDisplay text Get inputFeature Support in the browser Set up callSet up menu RefreshWAP/WML WAP WAP operator technical dataFeature Support for WAP WAP Browser Version Baseline HtmlOTA Feature Support for WAPEDGE/GPRS APN Applicative provisioning Content typesSwim TechnologiesWtai DownloadGraphical User Interface FeaturesObject formats ElementsUssd technical data WAP provisioningEdge Dimension SupportGprs SIM SyncML technical dataFeature Support for Sync ML Terminology and abbreviations ISP HscsdHttp IttpUmts SMSTCP/IP URLLinks Trademarks and acknowledgements Related informationDocuments Index Smil