Who is ORA-ÏTO ?

Despite his deceptively exotic-sounding name, he is not Japanese, but French. ORA-ÏTO is the self-taught designer with an interest in everything, who had just turned 20 when, in 1998, he created the first-ever virtual brand. With the brilliant forcefulness of a lightning-bolt, the iconoclastic artist won a name for himself world-wide by pirating the leading brands. Like a born-again Andy Warhol, he parodied the consumer society, using branded objects with emblematic designs.

His virtual prototypes rapidly pervaded the media, and were soon exhibited in contemporary-art galleries and museums… Projected to the fore on the international scene, he was then engaged on a multiplicity of assignments in collaboration with the most prestigious names, including L'Oréal, Vogue magazine, Heineken, Adidas, Kenzo, the AIR Group, Honda, Guerlain, Swatch and Nike.

Supported by a keen-brained team of specialists in architecture, graphics and communication, he designs both mass-market products in all areas, and luxury products; he produces Internet sites and animation films; he designs spaces to be lived in, and both public and private commercial spaces.

His specialism? As it happens, to be unconfined by specialisation! As a multi-specialist, he looks with an ever-new eye on the universe that confronts him. Using boldly-irreverent ideas to overturn the established codes, these unprecedented, and therefore media-grabbing, creations have made Ora-Ïto the most sought-after designer of his generation.

More about ORA-ÏTO ?

ORA-ÏTO is the youngest designer ever to have been	In 2003, he put the finishing touches to the Cab. place du
included in the exclusive, jealously-guarded catalogue of the	Palais Royal in Paris, the largest Parisian club to which he
Capellini contemporary-furniture specialist publishing house.	set his signature with the graphic identity, architecture,
The ora-ito.com website visited by over 200 000 visitors a	furniture and decors.
month was the first website and the second digital work	In 2004, in more than 20 countries, ORA-ÏTO launched the 3
acquired for the collection of the French National	perfume for Adidas, a men's and women's fragrance that has
Contemporary Art Centre.	already received 5 international product-design and
The winner in 2001 of an award from Dazed & Confused	packaging-innovation awards.
magazine, in 2002 ORA-ÏTO received the best packaging	For the world's most prestigious interior lighting name,
Oscar for his Heineken aluminium can distributed throughout	Artemide, he designed a collection of lamps that won much
the world today.	acclaim at the Milan furniture fair in 2004.