ADTRAN 7000 Series manual 2What is ADTRAN’s go-to-market strategy?

NetVanta 7000 Series

FAQs

Everything you need for voice and data.

Office in a Box.

1There are many established PBX vendors.

Why is ADTRAN entering the PBX market?

ADTRAN® has a 19-year successful history in the telecom market dating back to our original products that helped public telephone companies upgrade to high speed digital services worldwide. Today, we produce more than 1,300 products for both carrier and enterprise markets, and one of our competencies is the ability to design and engineer lower cost, integrated solutions.

Our most recent enterprise successes are in the SMB router market, and we believe a natural extension is to integrate the PBX/Key System functions. The integrated products will target one of the fastest growing segments – the VoIP convergence market—and represents tremendous growth opportunities for ADTRAN and

our partners.

2What is ADTRAN’s go-to-market strategy?

ADTRAN is entering the IP PBX market in a measured approach, knowing that today’s PBX equipment represents decades of development. The initial offering will provide standard PBX functionality with full-featured LAN and WAN function. New firmware will be released that adds more sophisticated PBX and telephony features and applications.

Is ADTRAN committed long term to the PBX and IP

3Telephony market?

Yes. ADTRAN recognizes that voice-data convergence and IP-enabled next generation solutions compromise the strategic direction for the industry and our company. ADTRAN’s short- and long-term plans are to regularly introduce new products into the market and grow our portfolio of IP enabled voice-data convergence solutions, including PBX, Key system and IP telephony.

Are there any preconfigured 4200-level systems with NIM and/orVIM

4Modules already installed in the NetVanta 7100?

No. The NetVanta 7100 only ships as the #1200796L1. The NIM/VIM modules and phones are also ordered individually.

What are the target applications for the NetVanta 7100?

5	Business locations with 50 stations or less. The standalone SMB that wants high-speed
	Internet and voice is ideal. Additional target applications include teleworker/home
	office solutions and small branch office connectivity.

What are ADTRAN’s advantages in the market?

6	ADTRAN’s advantage is cost-effectiveness and the simplicity of deploying VoIP
	and converged voice-data networks. We are “de-mystifying” convergence by
	providing an all-in-one single box that incorporates everything the user needs
	for LAN, WAN, and PBX communications. The integrated solution eliminates the
	need for costly and time consuming network assessments to certify existing
	hardware performance in VoIP applications

How does the NetVanta 7100 price compare to

7competitors’ equipment?

The NetVanta® 7100 solutions are priced 25 to 50% lower than competing solutions. For example, in a 24-station configuration that includes the PBX, SIP phones, voice mail, IP router, PoE switch, firewall, VPN, and CSU/DSU—ADTRAN’s list price will be about $545 per station. Competitors’ prices range from $600 to $1,000 per station.