The Criticality of Neutral Color Management
The CAMEDIA E-100 ZOOM RS’s color management system allows the user to capture with “neutral color” that is truer to the intended values of the original subject. The camera’s post processing provides advanced algorithms that keeps the image from being too warm on the Kelvin scale or too cool, (3200º K represents tungsten light, 5500º K represents high noon daylight). Often adjusting an image in either direc- tion causes unwanted noise, which often effects image qual- ity. With Olympus’s Neutral Color Management, you can color correct the image in either direction without negatively effect- ing the image quality.
Shooting with Color or Black and White Preset
Previously, digital photojournalists and sports photographers haven’t had the option to preset the mode they wished to shoot in, i.e. black and white or RGB color. The E-100 RS solves this problem, in-camera. In many cases, digital pho- tographers are forced to shoot in color and later convert im- ages to black and white. There are a few reasons why this is not acceptable to most professionals. First, color images take up much more storage on the camera’s memory card(s) than black and white images, which could mean the differ- ence between having enough storage or not on a shoot.
One of the benefits of pre-selecting a black and white mode is to let the camera do the work to discard the unnecessary color data before saving to the camera’s storage media. Sec- ondly, after-capture converting takes up valuable time, a PC and an image editing application, which could mean the dif- ference in a missed deadline. Lastly, wouldn’t it be better to check the black and white image in comparison with real life values while its there in front of you rather than “visioning” what it should have looked like afterward?
Photographer Walter Urie adds, “I specialize in black and white photography and I’m very picky. I was extremely im- pressed in the way this camera translated color to black and white tonal values.”
90º Image Rotation in Play- back
Shooting in a vertical format is an absolute necessity for pro- fessional and prosumer photographers. The problem is, most digital cameras don’t rotate the images on playback for you to see them properly and users are forced to accomplish this basic task on a PC with image editing software. Not any- more! Again, Olympus overcame this problem with a “digital specific” feature on the CAMEDIA E-100 ZOOM RS that al- lows you to rotate your images 90º on playback, so there’s no need to use a PC or editing software.
