As digital cameras move well above the “photo-quality” bench- mark, resolutions are a driving attribute but not the principal driver for adoption. Rather it is these aforementioned “digital specific” attributes that will compel consumers and profes- sionals to purchase digital cameras over film cameras.
Olympus again is among the first to recognize this shift and has begun a new phase of design and development of digital
cameras that are produced to meet the specific needs of photographers using “digital specific” processes. One of these categories among professional and prosumers is ac- tion, sports and fast-paced event photography. As you will see by reading further, the CAMEDIA E-100 ZOOM RS and its unique capabilities specifically address the needs of this category of photographers like no other digital camera on the market, at any price point.
New 10x Optical Zoom Lens with Image Stabilization
The CAMEDIA E-100 ZOOM RS’s optical lens and image stabilization is designed to be digitally specific for action, sports and fast-paced event photography. The new 10x optical zoom, which is a 6.4-70mm in digital lens terms, (equivalent to 35mm-380mm in traditional 35mm film pho- tography) is one of the industry’s first 10x zoom lens in an affordably priced digital camera. The CAMEDIA E-100 ZOOM RS’s back-saving weight is just over 1-1/3 lb. compared to a professional film camera and lens assembly of equiva- lent focal length weighing in at about 25 lb.
Expanded Focal Length Means More
Creativity, Greater Control
This extension of the focal length out to an equivalent 380mm allows digital photographers to compose images that were impossible in the past. In many circumstances, a sports photographer cannot be right next to the subject matter. This new expanded focal length lens allows the photogra- pher to pull the subject into range, shoot tighter images,
create compactions of foreground to background and con- trol selective depth-of-field that would be otherwise impos- sible with shorter focal length lenses.
Walter Urie, a southern California commercial photogra- pher for 20 years recently used the CAMEDIA E-100 ZOOM RS for a series of on-location shoots in Moab, Utah. Walter specializes in annual report and advertising pho- tography on-location and has used a number of digital and film cameras for his work. Walter’s award winning images have been featured in Communications Arts Magazine and he currently teaches photography at Orange Coast Col- lege. He has worked with Mercedes Benz, Isuzu, 3Com and many others.
Walter Urie talks about his experiences with the CAMEDIA E-100 ZOOM RS on location, “This camera and lens com- bination allowed me to compose images that would other- wise have been impossible. I’ve never used a still camera with this kind of zoom range. It was incredibly useful. It
