Bodum Cofee Grinder manual Brewing strong for 60 years

Design: BODUM Design Group

Santos Vacuum Coffee Maker 1208-01 1.0 l/34 oz/8 cup 1.800.23.BODUM

Brewing strong for 60 years

Good design should be available to everyone, is the core belief of Jørgen Bodum. It was also the core belief of his father, Peter, who founded BODUM in Denmark in 1944. And with every single product they have designed since then they have proven they really mean it.

It all started with a coffee maker. A very special coffee maker – Santos – the first one Peter Bodum had devel- oped himself. A few years earlier he had imported a French vacuum coffee maker and sold it on the Danish market but he found the product unsatisfactory and expensive. He was convinced of the “vacuum brewing system” though and set out to improve it. Santos became the coffee maker of the fifties, sixties, and a good part of the seventies. Its popularity grew to the point where you could find a Santos in nearly every Scandinavian home. The magic of the Santos held people spellbound as they followed the visual wonder of water rising into the fun- nel and mysteriously returning to the serving jug as rich black coffee. Today BODUM still sells the original Santos, as well as an updated, high-tech version that is all electric and equally fascinating.

When Jørgen took over BODUM in 1974 he dedicated himself to coffee as well and developed the first Bodum French press – and as far as this product goes, the rest is pretty much history. 100 million French presses have

been sold to date and it’s still a fast growing trend. A few years later, BODUM ventured into tea and was equally successful. After all, they were asked by the British Tea Council to invent a new tea brewing system, which they did with the tea press. From there BODUM ventured into all aspects of the kitchen – remaining true to their credo: “form follows function” and “good design doesn’t have to be expensive.” Kitchenware, tableware, glasses, knives – there’s no kitchen product BODUM didn’t find a beautifully simple and innovative solution for. Lately their double-wall glasses have been all the rage, winning many important international design awards and the hearts of customers. An affordable mouth-blown double- wall glass that keeps hot drinks hot and cold drinks cold without burnt fingers or messy condensation rings – no wonder the international editorial pages helped spread the news.

The BODUM success story is just another example of the power of staying true to ones core beliefs. As it turns out, consumers share those same beliefs.

Jørgen Bodum, the son of the BODUM founder, has been the company’s CEO since 1974. In 1979 he moved the business from Denmark to Switzerland to be more centrally located in Europe.

Today BODUM operates in 17 different countries and is represented in thousands and thousands of high-end coffee and tea stores, department stores, coffeehouses, catalogues, and on websites all over the world. BODUM also has over 40 of its own stores and a total of 700 employees.

The BODUM headquarters in Triengen, Switzerland, was designed by the the BODUM Design Group from 1996 to 2000. The 27,000 sq.ft. building, designed around its cafeteria, makes the flow of communication easy for the 50 people working there.

Today, with its team of designers, constructors, and architects, BODUM does its own award-winning product design, development, and advertising. A creative approach to industrial design has been the company’s credo since the beginning: Peter Bodum col- laborated with many artists, designers and architects.

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