Profit by the Cup
Small Office Revenue Potential
The untapped small office segment of the market has the potential to generate as much revenue as the existing OCS market.
Number of small offices in the US | 11.5 M |
(offices with 25 or fewer employees) |
|
Daily Revenue Opportunity | $28.8 M |
(average 10 cups/day/office @ $0.25 cost/cup) |
|
Annual Revenue Opportunity | $7.2 B |
(250 working days/year) |
|
Market Opportunity
36% of the 42 million cups of coffee consumed in the office daily are purchased outside the office.
Why?
•Tastes better
•Large variety of flavors
15M cups of coffee per day from outside office
27M cups of coffee per day from inside office
Revenue Potential to Capture
Number of cups brought from |
|
outside the office per day | 15 M |
Daily Revenue | $3.8 M |
(15M cups/day x $0.25 cost/cup) |
|
Annual Revenue | $950 M |
(250 working days/year) |
|
Revenue that is currently being lost!
Source: Q2 Brand Intelligence