2Wire E-100 ZOOM RSOl

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Shooting in a vertical format is an absolute necessity for pro-

fessional and prosumer photographers. The problem is, most

digital cameras don’t rotate the images on playback for you to

see them properly and users are forced to accomplish this

basic task on a PC with image editing software. Not any-

more! Again, Olympus overcame this problem with a “digital

specific” feature on the CAMEDIA E-100 ZOOM RS that al-

lows you to rotate your images 90º on playback, so there’s no

need to use a PC or editing software.

90º Image Rotation in Play-90º Image Rotation in Play-

90º Image Rotation in Play-

backback

back

The Criticality of NeutralThe Criticality of Neutral

The Criticality of Neutral

Color ManagementColor Management

Color Management

The CAMEDIA E-100 ZOOM RS’s color management system

allows the user to capture with “neutral color” that is truer to

the intended values of the original subject. The camera’s

post processing provides advanced algorithms that keeps

the image from being too warm on the Kelvin scale or too

cool, (3200º K represents tungsten light, 5500º K represents

high noon daylight). Often adjusting an image in either direc-

tion causes unwanted noise, which often effects image qual-

ity. With Olympus’s Neutral Color Management, you can color

correct the image in either direction without negatively effect-

ing the image quality.

One of the benefits of pre-selecting a black and white mode

is to let the camera do the work to discard the unnecessary

color data before saving to the camera’s storage media. Sec-

ondly, after-capture converting takes up valuable time, a PC

and an image editing application, which could mean the dif-

ference in a missed deadline. Lastly, wouldn’t it be better to

check the black and white image in comparison with real life

values while its there in front of you rather than “visioning”

what it should have looked like afterward?

Photographer Walter Urie adds, “I specialize in black and

white photography and I’m very picky. I was extremely im-

pressed in the way this camera translated color to black and

white tonal values.”

Previously, digital photojournalists and sports photographers

haven’t had the option to preset the mode they wished to

shoot in, i.e. black and white or RGB color. The E-100 RS

solves this problem, in-camera. In many cases, digital pho-

tographers are forced to shoot in color and later convert im-

ages to black and white. There are a few reasons why this is

not acceptable to most professionals. First, color images

take up much more storage on the camera’s memory card(s)

than black and white images, which could mean the differ-

ence between having enough storage or not on a shoot.

Shooting with Color orShooting with Color or

Shooting with Color or

Black and White PresetBlack and White Preset

Black and White Preset