TechnicalBulletin
Bulletin No.: | Effective Date: 9/22/80 | Cancels: N/A | Page: 1 of 2 |
Subject: FRICTION MATERIAL GOOD, BETTER, BEST
MERCHANDISING PROGRAM
If you attended the DAC meeting in September (that glorious oasis) you heard about our new packaging image to be
The concept is designed to emphasize a Good, Better, Best merchandising program … to provide important sales literature and technical pieces to support the selling job of matching the right quality and type of friction material to applications having varying degrees of severity.
It is not practical to expect a single type friction material to satisfy all types of service, and end up the best buy. Quite often the higher price type is the best buy over the long haul.
In our Good, Better, Best strategy, green label sets are designed for medium duty service … blue label sets for heavy duty service, and red label sets for extra heavy duty, or special types of service.
The product line scope includes seven different types of brake block and two types of truck segment sets.
GOOD |
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| BETTER | BEST |
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| (Blue Label) | (Red Label) |
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ST Standard |
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| EM Extra Mileage | |
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| HP High Performance | MET |
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| EM/MET Combination |
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Truck |
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| Sets |
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FK Friction King |
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| ED Extra Duty |
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