In addition to the color-coded packaging labels, we’ll have the same package colors displayed on the respective block edges in the form of a one-inch stripe. At a glance you can differentiate type of product, in or out of the box, or on the shoe.

You will begin to see the new labels October 1 … and sales literature support pieces at a later time perhaps in December, sooner, if possible.

WATCH FOR OUR NEW LOOK … AND UNIQUE APPROACH TO SALES AND MERCHANDISING.

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BENDIX TCH-014-003 manual