This year marks 70 years since BODUM® was founded in 1944 by my Father,
Peter Bodum. He was born in 1910, in a small Danish town called Haderslev.
Occupied since 1864, there was no way for him to know if his town would
remain occupied for the rest of his days as it was for many of his family
members. Lucky for him, he was fortunate enough to obtain an import
license. He had little money and also discovered that there was scarce
availability of products. He imported everything he could get hold of from
the UK, Germany and surrounding countries.
Due to this lack of availability, he soon decided to produce items on his
own. The first of which was the vacuum coee maker, MOCCA, in 3 sizes.
The second was the SANTOS (now renamed PEBO in his honour) which
is still a celebrated item in our collection today. PEBO is the product that
not only changed the company but the way every Scandinavian household
drank coee. The PEBO was wildly popular and soon became a common
fixture in most households. BODUM® continued to produce various vacuum
coee maker models throughout the 1950’s and up until his untimely
death in 1966. Britta Bodum, my Mother, then took over running the com-
pany herself until I took over in 1974.
Since then, BODUM®, together with its’ design team, has developed
many products. At our core, we will always remain focused on coee and
have since also expanded our range into a broad kitchen collection which
includes our award winning e-BODUM® electric collection. e-BODUM® oers
the must have items such as energy eicient water kettles and grinders
to complete your coee brewing process and well as other well designed
small kitchen appliances. What you will not find in the collection is a cap-
sule or any type of ‘ready-made conveniences.’ For me, that is like cooking
in a microwave. Sure it’s quick and easy but far from a fresh cup of coee
or tea. We have always remained committed to our roots and core values.
This is why we are so heavily focused on manufacturing more and more
products ourselves. We explain more about our BODUM® factory on p.8.
BODUM® Portuguesa allows us to control our entire product development
cycle and make certain that not only is our product quality top notch but
so are conditions for both the factory workers as well as our environment.
Iam very proud of our accomplishments in running such a socially and
environmentally friendly facility.
In honour of our 70th year anniversary, we have re-introduced many
of our original designs in anniversary colors and are oering at their origi-
nal prices! And as always, we hope you also enjoy the new additions to
the assortment this year. We hope you find them to be simple, user-friendly
and well designed.