VI. CONCLUSION 25
The Canon EOS5D Digital SLR is an extraordinary product. It has very high resolution,
modestdimensions and weight, remarkable ease of use, great accuracy, high-quality
construction and a superior software package. With the exception ofEF-S lenses, it
enjoysessentially complete compatibility with the Canon EOS system, the overwhelming
choice ofprofessionals everywhere. At an estimated selling price of $3,2994, it has no
rival, no competitor, no challenger.
The EOS5D model will appeal to an enormous range of photographers. Landscape and
nature photographers, both amateur and professional, willlove the 12.8 megapixel
resolution and the camera’sbackcountry maneuverability. Wedding and portrait photog-
rapherswill appreciate the resolution of group shots as well as the camera’s size and
weightand its full frame sensor. Then, there are many photographers who have been
dedicated to film and have postponed the purchase ofa DSLR. They’ve waited for a time
when there would be no sacrifice in qualitytied to the film-to-digital switch. They will
surelysee that the EOS 5D model is the camera they have been waiting for. Everyone
willbe amazed by the value that the EOS 5D Digital SLR represents.
One ofthe interesting parts of the success of the EOS 20D model has been how many of
them are used regularlyby professionals. For an estimated selling price below $1,500,
proshave a 685-gram camera with a magnesium alloy body, a stainless steel chassis,
8-megapixelresolution and 5 fps speed. For many of them, 1-Series weight or expense
isa substantial negative. The combination of the EOS 20D and the 5D cameras make an
idealpairing for many of these professionals: a common interface making switching
backand forth intuitive and error-free, a choice of high quality or high speed, as
required, a camera bag that’seasy on the back, shoulders and neck and a total costthat
shooters, spousesand accountants will all approve of.
So, Canon hashit another home run. The combination of great design and manufactur-
ing expertise with obviousmarketing savvy has produced a camera that stands alone in
an entirelynew and exceptionally appealing class. It is the world’s first Premium DSLR.
4Actualselling price will be set by dealersand may vary.
Contents©2005 by Canon U.S.A., Inc. All Rights Reserved. Excerptsfrom this material may be quoted in
published productreviews and articles. For further information, please contactCanon U.S.A., Inc. Public Relations Dept.,
(516) 328-5000.
VII. CONCLUSION