RI CHA RD CRUD O, A.S .C.

I grew up in the film era – I think
what has prevented most cinemato-
graphers from whole-heartedly
embracing the digital side has
been that they don’t feel that the
digital technology has delivered
everything they’re used to on film.
I believe we’ve actually reached
that point now. We’ve got something
now that’s a major league tool
that’s available to virtually anyone
who can get their hands on it.
This opens up the field to everyone;
everyone can have access to this
camera – which I think, hopefully, will
lead to a renaissance of filmmaking.
Producer, Director and Director of Photography
of “Max Is Back”
On the set of the short film “Max
Is Back,” shot exclusively with the
Canon Cinema EOS system.
What you capture on set will define how your story
unfolds. Superb tonal accuracy. Brilliant color
reproduction. Subtle image adjustments. Surprising
angles and points of view. Digital robustness to survive
extensive post-production. For all this, Canon has created the
Cinema EOS system – a definitive HD motion picture system,
conceived as an extension of the cinematographer. The new
EOS C300 and EOS C300 PL cameras, Canon EF Cinema
lenses, our comprehensive service and support network,
and educational resources are all designed to help you tell
your story the way you imagined it.
The powerful EOS C300 and EOS C300 PL cameras, centered
on Canon’s unique Super 35mm CMOS sensor, revolutionary
Canon DV III Image Processor, and 50Mbps 4:2:2 codec
writing out to dual CF cards. Compact and lightweight,
modular in design, compatible with Canon’s new EF Cinema
lenses and legendary line of EF lenses, as well as third-party
accessories, the EOS C300 and EOS C300 PL are reliable in
the studio and rugged on location – no matter how far your
assignment or imagination takes you. A family of Canon EF- and
PL-mount lenses designed specifically for cinematography
applications, including fast primes and wide-tele zooms, with
the optical performance, controls and usability you need.
And Canon Service, Support and Education, working
right beside you when you need it. With an established
infrastructure to support and educate, troubleshoot and
repair, to listen and to innovate.
Canon is set on a path to grow and evolve with the
industry, providing professionals with the tools and support
they need to tell their stories.