Practicality. Compatibility. Simplicity. And excellence in HD imagery. With the Cinema EOS system, Canon helps working professionals
make HD the superb creative medium of the present. Make it new. Give it impact. And make it work within your budget. No matter what you’re shooting
–Hollywood movies, indie documentaries, episodic TV series, commercials, music videos – the Cinema EOS system will raise your game without compromising your productivity.
We spent years studying the film and TV industry and its changing needs before bringing this system to market. We learned that HD imaging was still evolving – and that a new image sensor, advanced digital processing codec and 4K lenses specially created for moviemaking could elevate HD to a new plateau of performance in the 21st century. Those were the parameters we gave our optical, electronic and mechanical engineers. We challenged them to design a new HD system that could provide immediate benefits to working cinematographers. Equipment that would fit production budgets already stressed by rising competitive pressure and uncertain economic conditions. A system to grow with changing needs, adding new lenses, camera bodies and enhanced shooting and editing features, as technology advances. Canon doesn’t claim to have all the answers at this point. But with the help of industry experts and cinema professionals like you, we’ll keep learning, evolving and innovating.
