Dynacord Stereo System Business Audio Business, EV has ALL the Perfectly Positioned Products

The Business Audio “Business”

Business audio or “background music” has come a long way since the days of Muzak and “elevator music” systems of the 50’s – 80’s. Countless retail establishments such as clothing stores restaurants, department stores and even “drug stores” are spending money on better quality audio.

Many contractors and BGM integrators are rapidly discovering this fast growing source of business and several manufacturers have introduced products to meet these new demands. There are several at the low end of the market, some in the middle but virtually no one has ventured into the premium end of the market.

Some estimates put the size of the U.S. BGM market at over $250 million dollars. The rate of growth has been over 10% in recent years primarily due to the increased cost per installation. Including installation labor the average high quality BGM install is now over $7,500, up from less than $3,000 just a decade ago.

EV is perfectly positioned to capture a major portion of the growing business. Over the last 3 years we have made major inroads in positioning our speaker products to fit into this market. The EVID line of speakers has grown to fill virtually every segment in the middle and upper BGM market segments.

Now however we are able to complete the entire system offering in nearly every segment. The breadth of the BGM offerings is quite amazing. We can now offer complete BGM systems with equipment costs from under $1,000 to over $20,000 at dealer. NO ONE ELSE IN THE BUSINESS CAN DO THIS! EV is the only source that can offer a complete solution for a department store, restaurant, or any other retail environment.

EV HAS ALL THE PERFECTLY POSITIONED PRODUCTS!

Category	Product Range	The EV Advantage
Microphones	Telex and EV Paging Mics	Over 50 years of proven
		performance.
Audio Routers	ProAnnounce Matrix Manager	Powerful and economical. No
		system can offer this level of
		flexibility for under $1,000
System	ProAnnounce Designer Software	The most flexible and
Integration		sophisticated solution available
Speakers	EVID premium speakers and standard EV	Wide range of solutions with
	component ceiling speakers	leading edge designs
Amplification	MA Series mixer amplifiers ProAnnounce	Comprehensive and reliable
	and EV power amplifiers	product. Wide range of price
		points.

People are getting used to better quality sound in their homes, cars and entertainment spaces. Their expectations have grown for better quality sound in retail, office and other background music spaces. Using premium quality audio systems can help increase sales through improved customer perceptions of the business’s products or services. It has now been well established that the quality of music in commercial spaces greatly impacts the customer’s perceptions of the products or services of the establishment. The dollar payback is substantial. High quality music also increases the friendliness and job satisfaction of the employees.

How do you put together a top-quality business music system? It may seem easier than it really is. We can't design systems the way we used to, using obsolete rules of thumb or just substituting a louder, low-quality sound for a quieter one and calling it a job well done.

ElectroVoice/Dynacord BGM Guide Page 5