Size Still Matters #7:

Advanced Software,

Simple Interface

Hasselblad’s Phocus software enables you to get the most from the world’s most advanced image files without having to go back to school to do it. The average photographer is up and running with Phocus in less than 20 minutes.

Why Phocus?

Using Phocus allows you to get the most from the world’s most detailed image files and to achieve ground- breaking new levels of image quality and technical precision. Phocus is available for both Mac and Windows. Phocus is both powerful and easy to use and provides a range of profes- sional features:

Benefits from Hasselblad’s Proprietary Image Enhancement Technology Phocus combines with Hasselblad Natural Color Solution and Digital Auto Correction (DAC) to provide ultimate

18 image quality in every file. Phocus with DAC increases image resolution and delivers perfect pixels, providing the perfect base for optimal image render- ing and further processing.

Leading Edge Moiré Removal

With Phocus, the moiré that can occur on even extremely high resolution images is effectively removed auto- matically and directly on the raw data, leaving image quality intact and saving hours of tedious post-production work.

Advanced Camera Control

and Perfect Viewing Quality Tethered shooting is smooth with Phocus Remote camera controls, ­providing a number of remote func- tions, such as remote focusing, live view, aperture and exposure time ­controls, etc.

Phocus delivers a variety of advanced image quality enhancements, including:

- Extended Metadata

- Amazingly easy-to-use interface

- Highlight recovery and shadow fill - Loupe function via Navigator

- End point control in Histogram - F-stop marks on histogram

- Scene calibration - Layout triggers

- And much, much more.

Check it out for yourself at www.hasselblad.com

Browsing and selection of images

Image adjustments of your choice

Inspection options for control of every detail

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“The ergonomics of the camera are just amazing... There are three words that personify Hasselblad: Quality, Size, Reliability.”

michael grecco

Photo: Michael Grecco

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Hasselblad H4D-50MS Size Still Matters #7 Advanced Software Simple Interface, Michael grecco, Leading Edge Moiré Removal

H4D-40, H4D-60, H4D-50MS, H4D-50 specifications

Hasselblad, a name synonymous with medium format photography, has cultivated its legacy with its H4D series, which includes the H4D-50, H4D-50MS, H4D-60, and H4D-40 models. Each of these cameras combines cutting-edge technology with exceptional craftsmanship designed for photographers seeking unparalleled quality and precision.

The Hasselblad H4D-50 features a 50-megapixel CCD sensor that delivers stunning image resolution and detail. Its true-to-life color reproduction and 14-bit RAW imaging ensure exceptional tonal range. The H4D-50’s advanced autofocus system allows for quick and precise focusing, while its ergonomic design promotes comfort during extended shooting sessions. The camera includes the innovative True Focus technology, which maintains focus accuracy even when recomposing shots.

Expanding on the capabilities of its predecessor, the H4D-50MS (Multi-Shot) elevates the standard for detail and color accuracy. This model utilizes a specialized imaging sensor that captures multiple exposures, shifting the sensor between shots to gather the full color spectrum. The result is images capable of unparalleled depth and vibrancy, making it the preferred choice for fine art and commercial applications. Coupled with Hasselblad's Phocus software, users can seamlessly stitch and process multi-shot captures.

The H4D-60 introduces an even more powerful 60-megapixel sensor, further enhancing image clarity and dynamic range. It offers the same True Focus technology as its siblings, making it suitable for a wide range of photographic applications, from portrait to architecture. With an increased sensitivity to light, the H4D-60 operates effectively in lower light conditions, providing photographers with added versatility in their work.

Finally, the H4D-40, while entry-level, does not compromise on quality. Featuring a 40-megapixel sensor, it shares many technological advancements found in the higher-end models. The H4D-40 is designed to be user-friendly, boasting a simplified interface while still delivering outstanding image quality. Ideal for photographers beginning their journey into medium format, this model provides an accessible entry point to Hasselblad’s renowned craftsmanship and performance.

In conclusion, the Hasselblad H4D series, with its impressive sensor technology, ergonomic design, and software integration, epitomizes the evolution of medium format photography, catering to both professional and aspiring photographers. Each model reflects Hasselblad’s dedication to producing cameras that empower creativity and capture precise moments with breathtaking detail.