Size Still Matters.

 

In a world where technology grows smaller and smaller, some

 

 

things are still better large. Like imaging sensors and lenses,

 

 

for instance. And while some claim that smaller lenses,

 

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smaller­

sensors, and smaller camera systems can produce

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the same image quality as larger Medium Format DSLRs, ­ there is a reason why 35mm manufacturers continue to claim that their systems can produce “Medium Format quality”.

Simply put, digital photography has made the advantages of Medium Format DSLRs even more obvious. And now with the launch of the H4D-40, Hasselblad is bringing these advan- tages – larger lenses and sensor size, more advanced optics, increased resolution and clarity, and more – within reach of a whole new generation of photographers.

Providing all the benefits of the renowned Hasselblad system, the H4D-40, with the new True Focus technology, should be an essential part of any serious photographer’s arsenal, bringing the world’s highest image quality to any application where “good enough” simply doesn’t get it.

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Hasselblad H4D-50MS, H4D-60, H4D-40 manual Size Still Matters
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H4D-40, H4D-60, H4D-50MS, H4D-50 specifications

Hasselblad, a name synonymous with medium format photography, has cultivated its legacy with its H4D series, which includes the H4D-50, H4D-50MS, H4D-60, and H4D-40 models. Each of these cameras combines cutting-edge technology with exceptional craftsmanship designed for photographers seeking unparalleled quality and precision.

The Hasselblad H4D-50 features a 50-megapixel CCD sensor that delivers stunning image resolution and detail. Its true-to-life color reproduction and 14-bit RAW imaging ensure exceptional tonal range. The H4D-50’s advanced autofocus system allows for quick and precise focusing, while its ergonomic design promotes comfort during extended shooting sessions. The camera includes the innovative True Focus technology, which maintains focus accuracy even when recomposing shots.

Expanding on the capabilities of its predecessor, the H4D-50MS (Multi-Shot) elevates the standard for detail and color accuracy. This model utilizes a specialized imaging sensor that captures multiple exposures, shifting the sensor between shots to gather the full color spectrum. The result is images capable of unparalleled depth and vibrancy, making it the preferred choice for fine art and commercial applications. Coupled with Hasselblad's Phocus software, users can seamlessly stitch and process multi-shot captures.

The H4D-60 introduces an even more powerful 60-megapixel sensor, further enhancing image clarity and dynamic range. It offers the same True Focus technology as its siblings, making it suitable for a wide range of photographic applications, from portrait to architecture. With an increased sensitivity to light, the H4D-60 operates effectively in lower light conditions, providing photographers with added versatility in their work.

Finally, the H4D-40, while entry-level, does not compromise on quality. Featuring a 40-megapixel sensor, it shares many technological advancements found in the higher-end models. The H4D-40 is designed to be user-friendly, boasting a simplified interface while still delivering outstanding image quality. Ideal for photographers beginning their journey into medium format, this model provides an accessible entry point to Hasselblad’s renowned craftsmanship and performance.

In conclusion, the Hasselblad H4D series, with its impressive sensor technology, ergonomic design, and software integration, epitomizes the evolution of medium format photography, catering to both professional and aspiring photographers. Each model reflects Hasselblad’s dedication to producing cameras that empower creativity and capture precise moments with breathtaking detail.
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