Non-Proprietary, Affordable& Reliable Recording Media
Among the many types of flash media on
the market today, SDHC stand out as the
de facto standard. And while sales of
professional video tape have remained
largely static over the last few years, sales
of flash media* have skyrocketed – with the
result that SDHC cards are widely and
readily available all over the world.
* Includes sales for all uses.

The combination of ProHD and SDHC recording media confer significant advantages in terms of cost savings, shooting

flexibility and reliability. The provision of twin card slots on the GY-HM700/HM100 models allows operators to record

seamlessly over multiple cards.

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Widely Used, Available Anywhere

As the use of SDHC media has become
more widespread over the last few years,
its cost per gigabyte has fallen dramatically,
to a point where it is now a consumable
item and comparable to professional video
tape in terms of cost per hour of video. And
while prices for specialized media cards for
professional video use have also fallen,
they remain far more expensive than SDHC
media per gigabyte, added to which, older
codecs generally use higher bit-rates and
thus require more storage space.

Economical & Cost Efficient

SDHC media has already proved itself as a robust and
reliable format that meets the demands of the professional
user. Even when compared to expensive proprietary flash
media, SDHC can hold its own in terms of data storage life,
operating temperature and humidity, and number of
read/write/erase cycles. Clips can be protected from
accidental deletion or deleted if no longer needed.
Damaged clips (due to improper eject, etc.) may be
repaired with the "restore file" function.
Professional video tape/flash media sales trend
Price trend of SDHC card (¥/GB)
Media reliability
Price comparison
SDHC card is proven as reliable media for professional use.

Robust & Reliable

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Recording media
you can trust
Consumable
Price
Professional video tape
0
200
400
600
(M units)
20062005 2007
Flash media
2005
0
2000
4000
6000
8000
10000
(JPY)
2006 2007 2008
CapacityPrice CapacityPrice
8GBx2$70 64GB$2,500
16GBx2$200
60 min.
120 min. 64GBx2$5,000

SDHC

(1080i/SP mode)

P2

(1080i/DVCPRO HD)

SDHC

More than 20,000 times
10 yearsTypical data storage year
Typical insert/eject number
100,000 cycles
-25°C to 85°CStorage temperature
Typical read/write/erase cycle
8 to 95%
15Gs
(Maximum amplitude of vibration)
Typical anti vibration gravity
Storage humidity
2000G
15kV(ESD)Typical anti static electricity durability
Typical anti shock gravity
1,000,000 hours
MTBF
Increasing sales
of flash media

✐✍☛☞✎

Media costs based on survey of
published prices as of Jun, 2009.