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Kodak ISBN 0-87985-749-8 manual Shooting for Television

Models: ISBN 0-87985-749-8

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6.Wind films emulsion in and store flat in untaped cans under the above conditions.

Shooting for Television

The television industry is changing. New, advanced stan- dards for high-definition television (HDTV) will put more demands on the cinematographer. Despite all the uncer- tainties associated with the new standards, indications are that film remains the ideal, independent origination format. With film, you have the ability to transfer to any electronic format, without conversions problems.

Film origination format and aspect ratio are more important than ever before. Film choices for origination include 16 mm, super 16 mm, and 35 mm. When cine- matographers and producers compose the image, they need to decide whether to use the current 4:3 aspect ratio or 16:9 for HDTV. Some are shooting 4:3 and protecting the edges for 16:9.

The most widely used films in the television industry are KODAK VISION Color Negative and EASTMAN EXR Films.

In all likelihood, your film will still end up on a video format for broadcasting. An important part of this process is the telecine transfer. This critical procedure must be performed with the highest quality standards because, after all, the video output of the telecine is only as good as the film transfer input.

So, no matter what format or aspect ratio you choose, the best television images start with the best practices in cinematography.

In general, photography expressly for television release should avoid high-contrast scenes and scenes with impor- tant details in dark shadows or against very bright back- grounds. The recommendations below should help you get the best possible results.

1.Always have a white reference (something brighter than a face) in every shot.

2.The white reference should not be more than 11⁄2 stops brighter than your subject’s face.

3.Keep your subjects away from windows or other high- brightness backgrounds, such as white walls or large expanses of open sky, except for a desired effect.

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Kodak ISBN 0-87985-749-8 manual Shooting for Television
Page 62 Page 64

ISBN 0-87985-749-8 specifications

Kodak, a name synonymous with photography, has undergone a tremendous evolution over its long history. The company is not just a pioneer in film and printing technologies but has also embraced the digital age with significant innovations.

One of the prominent features of Kodak’s evolution is its dedication to imaging science, which has remained at the core of its business strategy. Kodak has developed a wide range of film types, including color negative film, color positive film, and black-and-white film, which cater to different photography needs. Each film type comes with unique characteristics designed to optimize image quality, color reproduction, and contrast.

Kodak’s commitment to innovation is evident in its development of digital technologies. The company was an early adopter of digital imaging techniques, launching its first digital camera in the early 1990s. This transition to digital photography focused on making the process more accessible for consumers while maintaining the quality and detail that Kodak is known for. The use of image sensors, such as CCD and CMOS, has allowed Kodak to capture high-resolution images that are rich in detail and color fidelity.

One of the standout technologies associated with Kodak is its printing technology, particularly the dye-sublimation printers. This technique produces high-quality prints by transferring dye onto materials like paper or plastic. Kodak’s printers are known for their rapid print speeds and excellent color reproduction, making them popular for both personal and professional use.

Additionally, Kodak has also made significant strides in the realm of image editing software and applications, which complement its hardware offerings. Programs like Kodak EasyShare and Kodak Gallery have allowed users to edit, organize, and share their photos seamlessly, further enhancing the user experience.

Another important characteristic of Kodak is its steadfast commitment to sustainability. The company has initiated various programs aimed at reducing environmental impact by promoting recycling and energy-efficient practices in its manufacturing processes.

In summary, Kodak’s legacy is a blend of heritage and innovation. From traditional film to cutting-edge digital imaging and sustainable practices, Kodak continues to hold a prominent place in the world of photography. Its technologies and products are a testament to its ability to adapt to changing times while remaining grounded in its core values of quality and consumer accessibility.