OWI 2H06 Evaluation Criteria, Leaders, Ability to Execute, Completeness of Vision, Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria

Ability to Execute

This axis evaluates notebook vendors on the quality and efficiency of the processes, systems, methods or procedures that enable their performance to be competitive, efficient and effective, and to positively impact revenue, retention and reputation. Ultimately, global enterprise notebook providers are judged on their ability and success in capitalizing on their vision. Our evaluation of a vendor's ability to execute is based on the following criteria:

•Product, which includes the breadth and availability of the vendor's product portfolio

•Overall viability, which includes product quality and consistency as well as the vendor's financial strength

•Sales execution, which includes the availability of specialized sales teams

•Market execution, which includes the vendor’s market share in the global enterprise market

•Customer experience, which includes the vendor’s ability to provide support and services

•Operations

Completeness of Vision

This axis evaluates notebook vendors on their ability to convincingly articulate logical statements about current and future market direction, innovation, customer needs, and competitive forces and how well they map to the Gartner position. Ultimately, global enterprise notebook providers are rated on their understanding of how market forces can be

Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria	Weighting
Product/Service	high
Overall Viability (Business Unit,	high
Financial, Strategy, Organization)
Sales Execution/Pricing	high
Market Responsiveness	standard
and Track Record
Marketing Execution	standard
Customer Experience	high
Operations	standard

Source: Gartner

exploited to create opportunity for the provider. Our evaluation of a vendor's completeness of vision is based on the following criteria:

•Market understanding, which includes mechanisms for customer feedback

•Marketing strategy, which includes the vendor’s ability to provide various professional services

•Sales strategy, which includes the vendor’s ability to work with customers through its sales force and sales tools

•Product strategy, which includes the vendor's strength of R&D, capability in product design and its ability to offer image stability

•Vertical/industry strategy, which includes the vendor's ability to provide vertical-specific product and service

•Innovation, which includes the vendor's ability to have investment resources, expertise or capital for consolidation, defensive or pre-emptive purposes

•Geographic strategy, which includes the vendor's ability to provide products and services globally

Leaders

Notebook PC vendors in the Leaders quadrant register the highest scores on Ability to Execute and Completeness of Vision. These vendors have wider geographic coverage, comprehensive sales organization, financial stability, comprehensive customer support, broader product portfolio, longer product availability, and larger market presence.

Table 2. Completeness of Vision Evaluation Criteria

Evaluation Criteria	Weighting
Market Understanding	high
Marketing Strategy	standard
Sales Strategy	standard
Offering (Product) Strategy	high
Business Model	no rating
Vertical/Industry Strategy	standard
Innovation	high
Geographic Strategy	standard

Source: Gartner

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