execution for global customers lags that of leading competitors. Toshiba has invested heavily in CRM systems and has good customer support and service capabilities, but it is yet to fully exploit these. The result continues to be inconsistent sales execution and customer support.
Recommendation: Toshiba should be considered as a potential global supplier of notebook PCs, especially if product quality and innovation is a high buying priority. However, customers requiring high levels of service and support with their notebooks can experience inconsistent execution, especially if operating in multiple locations.
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