hp imaging technology

a custom photo lab in your digital camera

50 engineering years and 9 new patents have gone into HP Imaging Technology - an amazing new technology that is designed to deliver outstanding image quality for every picture taken, every time. Pictures produced using HP Imaging Technology preserve the details in highlights and shadows, and capture natural colours and skin tones even in difficult lighting conditions.

intelligent and precise as the human eye

Unlike other digital cameras that use a one-size-fits-all solution, HP Imaging Technology works like an experienced photographic technician in a professional photolab, treating every picture individually Ð similar to the way the human brain processes the information that the eye sees. This technique involves very complex calculations requiring HPÕs custom ASIC to run over 200,000,000 operations per image in a fraction of a second.

sharp, detailed pictures with smaller file sizes

HPÕs new technique produces sharp, detailed pictures from fewer pixels, bringing down the cost of cameras for a given level of picture quality. It also allows for smaller image files, packing more high-quality images into the same memory card.

with hp imaging technology

without hp imaging technology

email portal automatically resizes and compresses images for faster email transfer, then creates a file and attaches it to your email

downloading your photos is as easy as Òloading a filmÓ in your digital camera

view thumbnails of your photos and play audio messages

create electronic photo albums in a snap

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Pentax 618 manual Hp imaging technology