2. Target Customer & Key Needs
Target Customer
Target
Customer
Key Needs (Key Buying Factor)
• Small & Middle Business owner |
|
• Value for money |
|
• Office Solution company |
|
• Presentation Purpose in ambient light | Monitor mode |
| |
| (3,000 ANSI) |
Unique
Design
with
new
dolphin
concept
Powerful
functions
for
presentation
mode
•XGA & 3000 ANSI model will be a more popular concept in business market.
•Leadership in business solution choices & unmatched total cost of ownership
•Design gains more importance with picture quality in projector market.
Confidential
4/18
