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Samsung D300 Target Customer & Key Needs, Small & Middle Business owner, Value for money, 4/18

Models: D300

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2. Target Customer & Key Needs

2. Target Customer & Key Needs

Target Customer

Target

Customer

Key Needs (Key Buying Factor)

• Small & Middle Business owner

 

• Value for money

 

• Office Solution company

 

• Presentation Purpose in ambient light

Monitor mode

 

 

(3,000 ANSI)
Target Customer• Small & Middle Business owner• Value for money• Office Solution company• Presentation Purpose in ambient lightMonitor mode(3,000 ANSI)UniqueDesignwithnewdolphinconceptPowerfulfunctionsforpresentationmode•Design gains more importance with picture quality in projector market.Unique4/18DesignManual backgroundwithManual backgroundnewManual backgrounddolphinManual backgroundconceptManual backgroundManual backgroundManual backgroundManual backgroundManual backgroundManual backgroundManual backgroundManual backgroundManual backgroundManual background
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•XGA & 3000 ANSI model will be a more popular concept in business market.

•Leadership in business solution choices & unmatched total cost of ownership

•Design gains more importance with picture quality in projector market.

Confidential

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Samsung D300 Target Customer & Key Needs, Small & Middle Business owner, Value for money, Office Solution company, 4/18
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