Samsung manual Price Positioning, Premium, 6/18, Toshiba 20% TLP-X3000AU, SP-D300, +40% +20%

Models: D300

1 15

Page 6

+40%

+20%

-20%TLP-X3000AU

-40%

Hitachi MP771

CP-X417

Put SP-D300B (Electra) on a competitive position with top brand projector of the market to optimize sales and increase market share.

Confidential

Image 6

Contents

Sales Guide 1/18Projector D300 Electra 2008.Apr Visual Display Division1. Product Concept 2. Target Customer & Key Needs Contents2/18 3. Product positioning 4. Market Outlook 5. Comparison3/18 1. Product ConceptDesigned to aim at the practical user zz10241024 xx 768768 XGAXGATarget Customer Office Solution company2. Target Customer & Key Needs Small & Middle Business owner3-1. Product Positioning Product Positioning XGA5/18 Price 3-2. Price PositioningPrice Positioning PremiumForecasts 4. Market OutlookResolution/Brightnesstness Region-wiseeNoise control 5. Comparison -XGAD300 will be No.1 product in the market with its Contrast and 8/18Perfect fit for Business purpose 6. Sales Points SummaryBrightness of 3,000 ANSI Versatile Multimedia6-1. Sales Points - Business Projector Perfect Solution for Business purposeXGA resolution & Monitor Mode 3,000 ANSI Business ProjectorPerfect fit for Business Purpose 6-2. Sales Points - Zero TCOHighest contrast ratio & Lowest Noise C/R 4001~10001Connection availability S/W upgrade and Function control D-Sub, Monitor Out, RS-232C6-3. Sales Points - More Value to you Various connectionQ What is benefit of “High Contrast Ratio and Low Noise” ? 7. Q & A13/18 Product Concept14/18 8. Summarized General SpecFRONT TOP Confidential15/18 Confidential