Siemens manual ProductFacts·PocketLOOX600·IssueSeptember2002, Positioningandtargetgroups

Product￿Facts￿·￿Pocket￿LOOX￿600￿·￿Issue￿September￿2002￿

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Positioning￿and￿target￿groups

Pocket￿LOOX￿supports￿the￿user￿with￿a￿modular￿concept,￿integrated￿BluetoothTM￿module,￿a￿range￿of￿Plug-On￿modules￿and￿expandability￿due￿to￿its￿integrated￿Compact￿Flash￿Type￿II￿and￿SD/MMCard￿Slot.￿With￿these￿possibilities￿the￿user￿is￿ able￿to￿expand￿his￿Personal￿Companion￿to￿his￿current￿needs.

Due￿to￿its￿modularity￿Pocket￿LOOX￿can￿be￿used￿for￿all￿different￿environments￿@home,￿@move￿and￿@work.￿

Positioning:￿Modular￿handheld￿with￿several￿connectivity￿options￿for￿mobile￿professionals￿as￿well￿as￿demanding￿ consumers.

Target￿groups:

•Executives￿

•Professionals￿

•Freelancers

•Sales￿Force

•Service￿Engineers

•Early￿adopters

•Demanding￿Consumer

•etc.

Channels:direct￿and￿indirect

Value￿Proposition: Pocket￿LOOX￿is￿the￿most￿modular￿Handheld￿Computing￿device￿with￿a￿maximum flexibility￿through￿its￿broad￿range￿of￿expansion￿possibilities.￿Due￿to￿its￿modular￿connectivity￿ concept￿and￿open￿software￿platform,￿Pocket￿LOOX￿can￿be￿used￿as￿a￿stylish￿personal￿tool￿up￿ to￿being￿the￿platform￿of￿a￿high￿integrated￿“mobility￿solution”.￿

Specials:BluetoothTM￿integrated,￿CF￿Type￿II￿Card￿Slot,￿SD/MMCard￿Slot,￿small￿form￿factor,￿advanced￿ one￿hand￿usage

Market￿and￿competition

The￿market￿for￿a￿variety￿of￿highly￿portable-computing￿products,￿including￿Personal￿Companions,￿clamshell￿PDAs￿(includes￿a￿keyboard)￿and￿smart￿phones￿is￿growing￿not￿as￿fast￿as￿during￿the￿last￿year￿due￿to￿the￿economic￿situation,￿but￿ nevertheless￿is￿still￿growing￿with￿a￿high￿potential.￿Previously￿used￿as￿organisers,￿their￿use￿and￿value￿as￿business￿tool￿is￿ more￿and￿more￿recognised.

The￿general￿term￿PDA￿(Personal￿Digital￿Assistant)￿can￿be￿divided￿into￿several￿sub-groups:￿Clamshell￿PDAs￿with￿keyboard,￿and￿pen-based￿palm￿size￿tablet￿PDAs￿are￿the￿main￿groups.￿The￿Pocket￿LOOX￿belongs￿to￿the￿pocket￿PDA￿group,￿nowadays￿called￿Personal￿Companion.

PDAs￿use￿an￿embedded￿operating￿system.￿With￿Microsoft’s￿launch￿of￿PocketPC￿2002￿in￿October￿2001￿the￿successor￿of￿ PocketPC￿is￿available.￿New￿OS,￿new￿CPU￿and￿the￿development￿of￿other￿components￿of￿Personal￿Companions￿give￿the￿ vendors￿the￿possibility￿to￿build￿a￿new￿generation￿of￿devices.￿In￿case￿of￿the￿Pocket￿LOOX￿it￿is￿the￿device￿with￿the￿latest￿ technologies￿available.￿Microsoft￿PocketPC￿2002￿is￿in￿the￿family￿of￿operating￿systems￿for￿PDAs￿that￿is￿expected￿to￿be￿the￿ one￿with￿the￿highest￿potential￿in￿gaining￿market￿share.￿Because￿of￿it￿being￿a￿standard￿OS,￿an￿ever-growing￿number￿of￿companies￿are￿developing￿software￿solutions￿based￿on￿PocketPC,￿be￿it￿navigation￿software￿or￿server-based￿synchronisation￿etc.￿Seamless￿information￿exchange￿with￿Microsoft￿Outlook￿–￿either￿on￿the￿desktop￿or￿directly￿through￿the￿server￿–￿is￿guaranteed￿because￿of￿the￿close￿family￿relationship.

Main￿Competition:

•HP￿iPAQ￿H3950:￿Bluetooth￿connectivity￿not￿integrated;￿fewer￿interfaces￿without￿CF￿card￿slots￿or￿USB￿and￿serial￿ ports￿(Jacket￿adds￿200g￿weight/double￿size/costs);￿no￿automatic￿brightness￿control￿with￿light￿sensor￿for￿ optimised￿readable￿display￿and￿power￿saving;￿no￿NT￿support￿

•HP￿iPAQ￿H3970:￿fewer￿interfaces￿without￿CF￿card￿slots￿or￿USB￿and￿serial￿ports￿(Jacket￿adds￿200g￿ weight/double￿size/costs);￿no￿automatic￿brightness￿control￿with￿light￿sensor￿for￿optimised￿readable￿display￿and￿ power￿saving;￿no￿NT￿support;￿more￿weight;￿expansive

•Toshiba￿PocketPC￿e740:￿no￿automatic￿brightness￿control￿with￿light￿sensor￿for￿optimised￿readable￿display￿and￿ power￿saving;￿no￿NT￿support;￿no￿expansion￿for￿GSM/GPRS;￿smaller￿battery￿capacity