When shooting becomes a dialogue

A new level of shooting freedom makes SLR photography easier and more fun than ever

The 300 is an exciting new digital SLR that gives you unprecedented freedom in where and how you shoot. Featuring revolutionary Quick AF Live View — an industry ￿rst that lets you frame your subject in the camera's LCD monitor without sacri￿cing the speed and accuracy of SLR-class TTL (Through-The-Lens) autofocusing — the 300 frees you from having to look through the optical view￿nder when you shoot, so you can remain face to face with your subjects and talk to them to put them at ease.

To assure superb image quality, the 300 couples the high-resolution imaging power of a 10.2-megapixel CCD sensor with Sony's exclusive BIONZ image processing engine. And to help prevent blurring caused by camera shake, it features built-in Super SteadyShot® image stabiliza- tion that works with any system lens. With outstanding quality and the freedom of live view shooting, 300 is an SLR camera that lets you capture beautiful images with conversational ease.

DT18-70mm F3.5-5.6 (SAL1870), P mode (1/1000 sec., F6.3), ISO 100, Auto white balance

Freestyle shooting.

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Sony alpha 300 specifications When shooting becomes a dialogue