Enhanced creativity and operating ease make shooting and viewing more fun

New menu list for easy access to essential settings

Whether you're framing your subject in the optical view￿nder or the LCD monitor, a quick press of the Function (Fn) button displays the menu list, which gives you instant access to mode settings for the ￿ash, metering, autofocus, AF area, white balance, and D-Range Optimizer. It’s a fast and easy way to get to frequently used functions without having to navigate through multi-level menus.

1 Press

Easy dial access to basic exposure and scene modes

The mode dial on the top of the 300 provides immediate access to

Landscape

Portrait

Program, Aperture priority, Shutter-speed priority, and Manual exposure

 

 

modes, as well as a fully-automatic Auto mode, Flash O￿ Auto mode, and

 

 

6 Scene Selection modes. The Scene Selection modes optimize AF, drive

 

 

mode, shutter speed, aperture, and other settings to

 

 

ensure beautiful results when shooting portraits, land-

 

 

scapes, sunsets, sports, macro photos, and night scenes.

 

 

2 Select

2.7-inch Clear Photo LCD monitor for on-the-spot image review

Whether you're framing your subject or reviewing images,the large 2.7-inch Clear Photo LCD monitor makes it easy to con￿rm focus and ￿ne details. Detailed shooting information and RGB histograms can also be displayed for on-the-spot con￿rmation of exposure balance, color distribution and highlight/shadow reproduction, and the screen automatically switches to

avertical-format display when you rotate the camera for vertical-format shooting. Convenient index views of up to 25 frames are provided to help you ￿nd your favorites fast.

Exposure and other basic modes

Program auto

Shutter speed and aperture are set automatically,

mode

but other settings can be adjusted

Aperture

User sets aperture manually; camera selects

priority mode

optimum shutter speed automatically

Shutter speed

User sets shutter speed manually;

priority mode

camera selects optimum aperture automatically

Manual

User sets both aperture and shutter speed

exposure mode

Full auto mode

The camera automatically controls all settings

 

 

Flash o￿ mode

Flash is disabled, and other camera settings are

adjusted automatically

 

 

 

 

Sports action

Macro

Scene selections

 

 

Portrait

For beautiful portraits with so￿ background

 

defocusing

 

 

 

Landscape

For crisp, vivid images of distant scenery

 

and foreground subjects

 

 

 

Macro

For clear, sharp images of ￿owers, insects,

 

and other small subjects

 

 

 

Sports action

For continuous shooting of fast-moving subjects

in bright light

 

 

 

Sunset

For sunset images with rich red tones

 

 

 

Night portrait /

For nighttime ￿ash portraits with rich background detail;

Night view

for dramatic night scenes and nighttime cityscapes

 

 

 

Auto pop-up ￿ash

In Auto and Scene Selection modes, the built-in ￿ash pops up automati- cally whenever it is needed. Even when you’re shooting outdoors in day- light, if the 300 senses that a subject is backlit, the ￿ash will pop up to provide additional illumination. Flash power is rated GN12 (ISO100·m), with wide enough coverage to allow use with an 18mm ￿sheye lens.

Creative Style settings for greater freedom of expression

Creative Style settings make it easy to adjust image parameters to suit your preference and creative intent. A choice of Standard, Vivid, Portrait, Landscape, Night view, Sunset, Black & White, and Adobe RGB styles is o￿ered, and each can be digitally adjusted for contrast, saturation, and sharpness (no saturation adjustment on Black & White). Whether you want to capture a moody black & white portrait or a colorful sunset at the beach, Creative Style settings o￿er a quick, easy way to get the precise image you want.

Creative Style settings

 

 

 

 

 

Standard

 

 

Vivid

 

 

Portrait

Sunset

 

Landscape

 

 

Night view

 

 

Sunset

 

 

Black & White

 

 

Adobe RGB

 

 

 

Black & White

16:9 aspect ratio for high-quality PhotoTV HD viewing

The option of recording images in the 16:9 format enables you to view dramatic slideshows on a widescreen HDTV. In addition, if you use PhotoTV HD compatible Sony peripheral devices for image playback, you can enjoy an even higher level of big-screen display quality.

* Availability of peripheral devices varies according to region.

Photo display on a PhotoTV HD-compatible BRAVIA HDTV

Power and versatility for extended shooting

The 300 is powered by a high-density NP-FM500H InfoLITHIUMTM battery that lets you take approximately 730 shots* before recharging is required, and features a battery level indicator that o￿ers precise 1% accuracy. An optional VG-B30AM vertical grip, capable of holding two NP-FM500H InfoLITHIUM bat- teries, o￿ers extended power and a full complement of basic camera con- trols to enhance operating ease during vertical-format shooting.

* 410 shots in live view mode; CIPA standard test with built-in ￿ash used on 50% of shots

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

100~81%

80~51%

50~21%

20~1%

 

0%

 

VG-B30AM

NP-FM500H

 

 

 

 

 

 

 

 

 

 

 

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Sony alpha 300 New menu list for easy access to essential settings, Easy dial access to basic exposure and scene modes