10-bit A/D and Advanced Digital SignalProcessor
The HDW-750/730 uses the 10-bit A/D converter and
Advanced Digital Signal Processing (ADSP) proven in their
predecessor, HDW-700A. They ensure low-power operation
and superb picture quality. A 600 % wide dynamic range and
excellent tonal reproduction, combine with creative
manipulation of picture parameters for “in-camera effects”,
which were pioneered by Sony and are now widely accepted
among Digital Cinematographers. The well known
Memory Stick™ setup system allows various setup
parameters to be stored and recalled as required. These
include all factors relating to colorimetry and tonal
reproduction adjustment, so that at any time (such as a scene
re-shoot) these settings can always be readily accessible.
To help maximize the camera image-making capabilities,
special attention has been paid to the careful design of the
camera menus so that access to certain image parameters is
user-friendly and intuitive.
5
New Ergonomics
Sony has been continually improving camcorder body design
over many years, always trying to make them more user
friendly and practical as well as stylish and appealing.
Another important factor, especially for the challenging
conditions of ENG shooting, is the attention to physical
robustness as well as maintaining a compact and lightweight
camcorder. To meet these conditions, the body design of the
HDW-750/730 is totally new, but all switches, meters and
indicators are in the most logical places and are positioned
for optimum functionality and ease of use. This has been
achieved through meticulous consideration of the human
physiology and the application of fundamental ergonomic
principles. The operation of every single switch and button
reflects our thorough understanding of the operator’s needs
and working practices. Sony has been making professional
cameras for over 20 years, and during that time we have
listened very carefully to suggestions that users have
contributed to ongoing refinements to camera body design.
The superb weight distribution and balance combined with a
low optical axis make the HDW-750/730 particularly suitable
for hand-held shots. It also sits comfortably on the shoulder
and can be easily carried with minimum fatigue. Even with
the viewfinder, battery, cassette, microphone, the total weight
is only 5.4 kilograms (less than 12 pounds). This astonishingly
compact and lightweight camera opens new possibilities for
handheld creative camera work while delivering
uncompromising picture quality. This new, compact and
stylish body of the HDW-750/730 houses some very highly
innovative technologies.