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Since the founding of our company, Sony has always sought to deliver new qualia—to captivate and
move people, bringing them joy and excitement—through our products, content and services.
With the “QUALIA Movement”, we express our sincere determination and
great joy in introducing new qualia to the world.
In the electronics field, we will realize the “QUALIA Movement” through our product creation, marketing
and service activities, offering unique emotional value that touches people’s hearts.
http://www.sony.net/QUALIA/