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Over the past several decades, televi-
sion has evolved significantly, and it
is clear that it will be the hub of the
living room in the 21st century
A large screen television is essential for enjoy-
ing broadcast programs, movies, games and
other entertainment content. Looking back at
the evolution of television, it began as a small
black and white unit. The advent of color
television brought a new level of enjoyment,
while the addition of stereo sound has repro-
duced a striking realism. Today, the flat panel
is making large screen televisions possible,
while the digitization of images allows for
remarkable detail. Television will always be
the hub of the living room, which today can
be transformed into an entertainment theater
or a place to enjoy games.
HomeElectronics
Ken Kutaragi, Executive Deputy President,
Corporate Executive Officer

The proliferation of broadband networks

with television as the hub

In the post-CRT television era, Sony is
committed to developing a digital
television that is equipped with
multiple features and acts as the
point of contact between people and
entertainment
In addition to reproducing high resolution
audio and video, digital television enables easy
access to various types of entertainment, such
as movies, music and games, through IP net-
works and broadcasts. Sony strongly believes
that the television will evolve to become the
main point of contact between consumers and
entertainment content. In order to be well
positioned to offer full-featured advanced
televisions, Sony has focused on developing
such innovative technologies as Wega Engine
and SXRD (Silicon X-tal Reflective Display).
Unlike any other company, the Sony Group has
an entertainment portfolio comprising motion
pictures, music and game, in addition to its
electronics business. Through the convergence
of these businesses going forward, Sony will
continue to strengthen its electronics business.
Just as the introduction of CDs
revolutionized how users listen to
music, we aim to revolutionize the
visual world
More than 20 years ago, Sony co-developed
the compact disc (CD) with Royal Philips
Electronics of the Netherlands. We created an
environment where people can easily listen to
high-quality audio, which only used to be
possible at recital halls or other live concert
venues. Looking ahead, similar changes are
about to unfold in the visual realm. As televi-
sion shifts from analog to digital, the quality of
image will evolve to high-definition. Viewers
will not only enjoy true natural colors but also
be immersed in an overwhelming sense of
realism. Sony’s goal is to accelerate the visual
revolution at home through digital television.