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coupons, enabling store logos or coupons to be produced with every receipt even if a serial printer is being utilized. The TSP800s feature logo storage and handle paper measuring 4.4” wide for additional flexibility.

Ithaca/Transact was out of the gate early with its POSjet 1000 ther-

mal inkjet printers, which generate two-color receipts in any combina- tion of red, blue, green and black. Jim Stetson, senior vice president, sales and marketing, claims the products afford VARs more cost-effective two- color printing than dot-matrix and traditional thermal printers. “For

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example,“ Stetson asserts, “our research shows that over a five-year period, expenditures for operating a thermal inkjet printer are 10 percent to 30 percent less than thermal. Inkjet paper is half the price of thermals. The price of consumables goes down, too. Our inkjet unit can print about 7 million characters with one cartridge. A retailer would need two to three printer ribbons to perform the same operation.”

Stetson adds that Ithaca/Transact distrubutes its “TCO Calculator” to help its reseller partners figure out exactly how much money retailers would save using thermal inkjet receipt printing technology, based on their individual printing require- ments. The firm has also launched an “A List” program for VARs that carry the POSjet line. Under its aus- pices, channel players learn how to qualify prospects for color receipt printing, implement printing solu- tions that incorporate graphics capabilities and to convey the cost of ownership proposition to poten- tial customers. “A List” VARs are also eligible for additional marketing assistance, special offers and leads from Ithaca/Transact in selling its POSjet products.