SWAROVSKI OPTIK QUALITY STANDARDS
SWAROVSKI OPTIK QUALITY STANDARDS
WE GO THE
EXTRA MILE
“You have to imagine product development at SWAROVSKI OPTIK as being, figuratively speaking, like interlocking cogs. One leads on to the other. At the end of the process you have a product whose optical attributes, ergonomic design, and materials are in perfect harmony. The process of creating our products involves merging
GERD SCHREITER, Executive Board Member for Technical Operations
How can we make our products even better? This is precisely the question that staff in our many departments rack their brains over. What do we need to change to make our products easier to use? Which materials are sturdy and feel nice? How do we get as close as possible to achieving perfect optics? The way these issues are tackled is what distinguishes SWAROVSKI OPTIK’s products from many others. Ultimately, it’s not about improving individual aspects, but about always enhancing the whole product. After all, anyone who opts for a quality product from SWAROVSKI OPTIK should simply expect the best.
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