Digital Cameras

Hasselblad has set a new standard for digital cameras with the launch of the H3D-39, the world’s first Full-Frame, 48mm DSLR camera system.

The H3D has been developed around a brand new digital camera engine producing increased lens performance and a new level of image sharpness. By focusing solely on digital camera architec- ture, Hasselblad is able to offer photographers the full benefits of professional medium-format digital cameras as well as the ease of use of the best 35mm DSLRs.

The H3D design has also made possible the launch of a com- pletely new 28mm lens, designed and optimized solely for digital image capture. Image quality is lifted to a level yet unseen in digital photography, including digital correction for color aberration and distortion (check the image quality out at www.hasselblad. com/products/hasselblad-star-quality). The result is flexibility for the professional photographer, including the freedom to choose between eyelevel and waistlevel viewfinders, digitally APO cor- rected lenses, and on-the-fly classification of images. The H3D offers photographers the freedom to work with film to allow shoot-

Ultra Focus and Digital Auto Correction for image perfection Information about the lens and exact capture conditions is fed to the camera processor for ultra-fine-tuning of the auto-focus mechanism, taking into account the design specifications of the lens and the opti- cal specifications of the sensor. In this way the full HC lens program is enhanced to perform at a new level of sharpness and resolution. Digital correction for color aberration and distortion is also added.

ing under extreme conditions, and Hasselblad’s Natural Color Solution delivers out-of-the-box image quality only achievable in a true digital camera system. The H3D camera is currently avail- able with three different sensor models, offering Full-Frame 48mm image capture with a resolution of 39 Mpixel/22 Mpixel, or near full-frame capture with the new 31 Mpixel model.

The H3D-22 and its nearly double-resolution H3D-39 counterpart are both full-frame 48mm DSLR’s using the sensor format 48×36mm. These cameras operate up to ISO400 with a capture speed of up to

1.4seconds per capture. The H3D-22 and H3D-39 are the preferred choice of professional commercial photographers.

The H3D-31 features a 31 Mpixel sensor measuring 44×33mm enhanced with micro-lenses to boost ISO rating by one stop to a new maximum of ISO800. As with its fellow H3D models, the H3D-31 makes use a new high speed capture architecture for the fastest possible operation, with the H3D-31 capturing at the rate of 1.2 seconds per capture, working either mobile or tethered to a com- puter. These features make the H3D-31 the natural choice for the professional mobile photographer.

“Digital Auto Correction” (DAC), is an APO-chromatic correction of the images based on a combination of the various parameters con- cerning each specific lens for each specific shot, ensuring that each image represents the best that your equipment can produce.

Based upon these techniques we are now expanding our lens pro- gram with a specially designed 28mm lens that has been developed for the H3D. The design has been optimized for the actual 48×36mm

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H3D-22, H3D-31 specifications

The Hasselblad H3D-31 and H3D-22 are advanced medium format digital cameras that provide photographers with exceptional image quality and unparalleled versatility. Designed with professional applications in mind, both models are renowned for their high resolution and precision performance, catering to a wide range of photography styles, from fashion to commercial and fine art.

The H3D-31 boasts a 31-megapixel sensor, which delivers outstanding detail and dynamic range, while the H3D-22 features a 22-megapixel sensor, combining resolution with efficient performance. Both cameras utilize the innovative Hasselblad Natural Color Solution (HNCS), ensuring that colors are rendered with remarkable accuracy. This technology is essential for photographers who demand true-to-life colors in their work.

One of the standout features of the H3D series is the integrated Digital Back, which significantly enhances usability and efficiency. This design allows photographers to seamlessly attach and detach the digital back, making it easy to switch between different shooting environments. The cameras are equipped with the Hasselblad Ultra Quality Image (UQC) processing engine, providing fast, reliable image processing that maintains the integrity of captured images.

In terms of build quality, the H3D-31 and H3D-22 are crafted from robust materials, ensuring durability for professional use. The ergonomic design of the cameras allows for comfortable handling, even during extended shooting sessions. Additionally, the user interface is intuitive, featuring a large LCD screen that simplifies operation and provides instant feedback on settings and exposure.

Both models support a range of Hasselblad lenses, known for their superior optical performance. This versatility is further enhanced by the ability to use various adapters, allowing photographers to access a broader selection of focal lengths and creative options. The H3D series also includes advanced features such as True Focus technology, which counteracts the effects of focus shift when shooting at varying angles, ensuring consistent sharpness across images.

The Hasselblad H3D-31 and H3D-22 are designed for photographers who demand the highest levels of image quality and reliability. With their impressive resolution, advanced image processing capabilities, and exceptional build quality, these cameras are a valuable asset for any serious photography professional. Whether capturing stunning landscapes or detailed portraits, the H3D series delivers results that meet the rigorous standards of today’s visual storytelling.