Model comparison, HCD28 | Hasselblad H3D-22, H3D-31 specification

digital CAMERAS

area of the sensor to make it more compact and to work in con- junction with DAC as an integral part to perfect the images from this extraordinary lens. The achievement is clear: DAC increases the resolution of the image and with a perfect pixel definition, the basis for the image rendering is optimized.

The highly renowned HC/HCD lens line uses central lens shutters, which adds flexibility by allowing flash to be employed at shutter speeds up to 1/800 sec. And the central shutter improves image quality by reducing camera vibration.

Thanks to the large format, the depth of field range is considerably shallower making it much easier to utilize selective focus to creative effect.

Large format digital capture

In digital photography, the advantages of large format cameras become particularly obvious. The 6×4.5cm window allows the Has- selblad H3D to use the largest image sensors currently available in digital photography – up to more than twice the size of a 35mm camera sensor. Consequently the sensor holds more and larger pixels, which deliver a high-end image quality in terms of moiré-free color rendering without gradation break-ups in even the finest lit sur- faces.

A choice of bright viewfinders

One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in dim lighting. The H3D comes with a new HVD90x viewfinder designed for full performance over the large 48x36mm sensor of H3D-39/22. On the H3D-31 the focus screen indicates the slight crop of the sensor format. Hassel- blad has added an interchangeable waistlevel viewfinder, the HVM, for the range of H system cameras. The bright and large viewfinder image is ideal for creative composing. The photographer can main- tain eye contact with the model, or for example gain impact by shoot- ing from a point lower than eyelevel.

Unique Hasselblad Colors

The new Hasselblad Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively.

In order to incorporate our new unique HNCS and DAC features we have developed a custom Hasselblad raw file format called 3F Raw (3FR). This file format includes lossless image compression, which reduces the required storage space by 33%.

The 3FR files can be converted into Adobe’s raw image format DNG (“Digital NeGative”), bringing this new technology standard to the professional photographer for the first time. In order to utilize DAC and optimize the colors of the DNG file format, conversion from 3FR must take place through FlexColor.

Instant Approval Architecture

Building on the success of its Audio Exposure Feedback techno logy, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photogra- pher to focus on the shoot rather than the selection process. IAA triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. The infor- mation is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or back home. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention.

Large enhanced OLED displays on the new Hasselblad products provide a realistic, high quality and perfect contrast image view, even in bright sunlight.

Three modes of operation and storage

The Hasselblad H3D offers a choice of storage devices: portable CF cards, the flexible ImageBank-II or a computer hard drive. With these three operating and storage options, you are able to select a mode to suit the nature of the work in hand, whether in the studio or on location.

Model comparison

	Pixels	Sensor format	ISO range	Capture speed	HC lens factor	HCD28
						Equivalent focal length

H3D-31	31 million	44.2×33.1mm	ISO 100 - 800	1.2 sec/capture	1.3	31mm

H3D-22	22 million	49.0×36.7mm	ISO 50 - 400	1.4 sec/capture	1.1	28mm (Full-Frame)

H3D-39	39 million	49.0×36.7mm	ISO 50 - 400	1.4 sec/capture	1.1	28mm (Full-Frame)

www.hasselblad.com

H3D-22, H3D-31 specifications

The Hasselblad H3D-31 and H3D-22 are advanced medium format digital cameras that provide photographers with exceptional image quality and unparalleled versatility. Designed with professional applications in mind, both models are renowned for their high resolution and precision performance, catering to a wide range of photography styles, from fashion to commercial and fine art.

The H3D-31 boasts a 31-megapixel sensor, which delivers outstanding detail and dynamic range, while the H3D-22 features a 22-megapixel sensor, combining resolution with efficient performance. Both cameras utilize the innovative Hasselblad Natural Color Solution (HNCS), ensuring that colors are rendered with remarkable accuracy. This technology is essential for photographers who demand true-to-life colors in their work.

One of the standout features of the H3D series is the integrated Digital Back, which significantly enhances usability and efficiency. This design allows photographers to seamlessly attach and detach the digital back, making it easy to switch between different shooting environments. The cameras are equipped with the Hasselblad Ultra Quality Image (UQC) processing engine, providing fast, reliable image processing that maintains the integrity of captured images.

In terms of build quality, the H3D-31 and H3D-22 are crafted from robust materials, ensuring durability for professional use. The ergonomic design of the cameras allows for comfortable handling, even during extended shooting sessions. Additionally, the user interface is intuitive, featuring a large LCD screen that simplifies operation and provides instant feedback on settings and exposure.

Both models support a range of Hasselblad lenses, known for their superior optical performance. This versatility is further enhanced by the ability to use various adapters, allowing photographers to access a broader selection of focal lengths and creative options. The H3D series also includes advanced features such as True Focus technology, which counteracts the effects of focus shift when shooting at varying angles, ensuring consistent sharpness across images.

The Hasselblad H3D-31 and H3D-22 are designed for photographers who demand the highest levels of image quality and reliability. With their impressive resolution, advanced image processing capabilities, and exceptional build quality, these cameras are a valuable asset for any serious photography professional. Whether capturing stunning landscapes or detailed portraits, the H3D series delivers results that meet the rigorous standards of today’s visual storytelling.