Swarovski Optik 49985, 49965, 49995 manual Passing on the Fire

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PASSING ON THE FIRE

My great-grandfather Wilhelm Swarovski, who founded SWAROVSKI OPTIK, was an enthusiastic lover of nature. One of his favorite spots was the imposing Habicht mountain in the Stubai Alps, where he used to go to relax, recharge his batteries, and work on new ideas, visions, and projects. He also enjoyed observing the native wildlife, and was absolutely fascinated by the majestic hawks, renowned for their extreme- ly powerful vision. When looking for an animal as a company crest for SWAROVSKI OPTIK exactly 30 years ago, the hawk was the obvious choice, representing, on the one hand, the company‘s deep roots in Tyrol and, on the other, the precision that SWAROVSKI OPTIK has been wanting to achieve ever since with its long-range optical products.

Decades have passed since then. Many things have changed, but a lot remains the same: the hawk is still the company crest - the clear acknowledgement of the location and also the constant endeavor made by everyone to continually improve our products.

In this respect, we view tradition at SWAROVSKI OPTIK not in terms of worshipping the ashes, but of passing on the fire. Our highly-skilled staff, who drive forward developments with a pioneering spirit and a love for detail, carry this flame in them. Revolutionary innovations, such as the Z6(i) rifle scope with its 6x zoom, are testament to the fact that we don‘t only want to do things better, but also differently.

Whenever you hold and look through one of our products, and experience a very special moment with SWAROVSKI OPTIK, I want you to sense the same joy and fire that we also feel every day for our work. After all, the world belongs to those who can see beauty.

CARINA SCHIESTL-SWAROVSKI

Chairwoman of the Executive Board

S WA R O V S K I O P T I K

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Contents See the Unseen WA R O V S K I O P T I K Passing on the Fire WA R O V S K I O P T I K Editorial Legal Notice Contents Swarovski Optik Principle Swarovski Optik Principle WA R O V S K I O P T I K Tradition WA R O V S K I O P T I K WA R O V S K I O P T I K WA R O V S K I O P T I K Whitetail Passionate AboutPage Slim YET BIG On Detail Great AT DistancesStrong in Magnification Products Solid Multipurpose Binoculars Compact and Slim DesignImpressive Optical Performance Page Dream AfricanFrom a Safe Distance Delivering When IT MattersAdventures UP Close Glimpse of True PerfectionProducts WA R O V S K I O P T I K What makes hunting in the mountains so fascinating? Nature is Best TeacherShooting AT AN Angle SEE. MEASURE. HITUncompromising Observation RangefinderFlorian Kreissl AT Home Mountains Peak of PerfectionBridging Distances Mountain Hunting WA R O V S K I O P T I K More Light AT ALL Times Optical MasterpieceSee More Regions DifferingVersatility of Hunting Dean Capuano Universal for Every Situation Simple Solution To Poor LightCan do Everything Even Better Multipurpose BinocularsHaving the Best AT Hand STX Ready for a NEW Kind of HUNTING? Multi Purpose Scope Ample ComfortPerfect Combination Page There are many open, sparsely populated areas Broadening Your HorizonsMakes OUT Details a Long Distance Away Make Yourself Comfortable Complete ResolutionEven Closer To the Target Precise ViewSO FAR and YET SO Near LONG-RANGE ExpertZ5 5-25x52 P Parallax Turret Bringing Distant Targets CloserBallistic Program Clear Sight Moving Targets Seeing WHAT’S ImportantFull Concentration Attractive in Every Respect Precision Makes ExpertRifle Scope YOU can Trust Better ContrastSwarovski Optik Quality Standards Swarovski Optik Quality Standards WA R O V S K I O P T I K Extra Mile WE GOPerfection Revealed SWAROTOP, Swarodur Standard Perfection Conveyed Swarovski Optik Quality Standards Perfection Reflected Swarovski Optik Quality Standards Workmanship of the Materials Perfection Embodied Swarovski Optik Products Product Overview ATX/STX ATS/STS EL Range TLS APO DCB WES 18x44 P 25x52 P 9x36 10x42 12x50 Rifle Scopes Reticles 8x30 B 10x30 B 8x25 B 10x25 B ATX/STX ATS/STS Product Overview Page Company Swarovski OptikOnline Subtension Dimension Global Service See the Unseen