Sega GAME SHOW owner manual Important Merchandising Tips

IMPORTANT MERCHANDISING TIPS

FOR BEST RESULTS, ARRANGE PREMIUM PLUSH TOYS, HIGH PERCEIVED VALUE TOYS AND PRIZES AT- TRACTIVELY WITHIN THE PRIZE DISPLAY BIN.

PRIZES SHOULD BE ARRANGED WITHIN THE DISPLAY BIN TO OFFER THE PLAYER AN ENTICING AND DI- VERSE SELECTION OF PRIZES AVAILABLE.

ALWAYS BLEND A VARIETY OF PRIZE CAPSULES IN YOUR GAME TO APPEAL TO A BROAD RANGE OF MALE AND FEMALE PLAYERS. A GAME THAT DIS- PLAYS PRIMARILY TEDDY BEAR PLUSH FOR EX- AMPLE, MAY ONLY APPEAL TO A SPECIFIC PLAYER GROUP.

BE SURE TO MIX PRIZE VARIETIES AND PRIZES HAV- ING THE MOST APPARENT VALUE IN ORDER TO AP- PEAL TO PLAYERS YOUNG AND OLD, MALE OR FE- MALE SO REPEAT PLAY OCCURS.

IT IS COMMON TO DISPLAY HIGH VALUE PRIZES IN THE DISPLAY BIN AND ONLY INCLUDE 4 TO 5 PCS. OF THIS PRIZE TYPE MIXED WITHIN THE BALANCE OF THE PRIZE CAPSULE INVENTORY OF LOWER PRICED MERCHANDISE IN ORDER TO MAINTAIN A CON- TROLLED PRIZE VEND TO INCOME RATIO.