Fundex Games 3872 manual Right, you already bought AdVersity… I keep forgetting, Round

INSTRUCTIONS

Ages: Old enough to know better. (because the game has been known to get a little wild!)

Number of Players: 3-6 individual players.

Or, in the true spirit of ad agencies, you can put your advertising heads together and play as 3 or more teams.

Equipment: If you buy AdVersity™ now, we’ll include:

•400 Ad Slogan cards

•60 Product cards

•$49,000,000 in AdVersity™ Cash

•6 Voters

•13 plastic SpokesCelebrity stands

•6 Professional SpokesAnimals

•6 Professional SpokesPeople

•And ME, Max Madison, The Ultimate SpokesPerson!

Right, you already bought AdVersity™… I keep forgetting.

Object of the Game: Use your creative wits to earn AdVersity™ Cash and be the first ad agency to hire 1 SpokesAnimal, 1 SpokesPerson, and me, Max Madison, (and I’m not cheap).

Set-Up:Typically, we don’t like to use that term in the advertising world, but it seems to work here.

To get ready to play AdVersity™, you only need to do TWO things:

1.Give each player– now referred to as an “agency” (if you’re serious about this advertising thing, you gotta start calling yourself an ad agency)–the following:

• 1 Voter

• 5 Ad Slogan cards

• $100,000 AdVersity™ Cash

2.Choose one player to be the banker. The banker has an agency and plays the game like everyone else, but is also responsible for all the money.

So don’t pick anyone with shifty eyes or sticky fingers.

Round 1

1.Place the stack of Product cards, face down, in the center of the playing area and flip the top card over.

Each Product card lists four different products that your agency can choose to sell.

If there are products listed that you don’t recognize or

understand, you are definitely too young to play this game. Please leave the table now. Thank you.

2.Each agency then chooses one Ad Slogan from their hand to pair up with any one of the four products on the Product card and places the Ad Slogan card they selected FACE-DOWN in front of them.

(Once you have done this, you may NOT change your Ad Slogan card at any time during the round.)

An agency makes money by getting other agencies

to successfully guess which product they are selling with the slogan they choose, so you’ll want to pick a slogan and product that make sense together… well, at

least SOME sense. Every slogan used in this game is an ACTUAL ad slogan used in ACTUAL product advertising. (Underneath each slogan, the original product/advertiser is listed… just because it’s interesting.) Your agency’s job is to use that slogan to advertise an entirely DIFFERENT product… and you’re going to need to be creative to make some of them work.

3. The youngest agency (player) is the first Advertiser.

Sorry, youth RULES in advertising, and it ain’t no different here. But just like your youth, you’ll get over it.

4.The Advertiser turns the Ad Slogan card he chose face up, reads the slogan aloud, and places it by the Product card to form a discard pile. The Advertiser then secretly turns his Voter wheel to display the number of the product he is advertising, and places the Voter FACE-DOWN.

5.The other agencies each decide which of the four products the Advertiser is trying to sell them, turn their Voter wheels to the corresponding number, and place them face down in front of themselves.

In advertising, there’s an expression – “Know your

audience.” And that applies well in this game. You’ll guess right a lot more often if you think like the people you’re playing with. For example, two days ago your

sister just had that hideous mole removed from her tongue, so she might subconsciously still be thinking of things like tongue depressors, lollipops, or wart remover.

6.When all the agencies have made their guesses, the Advertiser “presents” his slogan and product to the group.

The Advertiser turns over his Voter Wheel revealing the

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