Where it is available, mobile TV has been successfully deployed on existing cellular infrastructures in point-to point mode. But this approach is not designed to deliver the same content to many users at the same time. It prevents mass-market deployment and, due to potential congestion, does not allow mobile service providers to deliver the high quality of experience end users demand.
To go beyond point-to-point offerings and provide mass access to mainstream TV channels on mobile, service providers must deploy dedicated mobile broadcast networks that are complementary to existing cellular networks. But the design of these net- works may be expensive and risky.
Alcatel-Lucent minimizes the expense and risk of mobile TV deployment with a mass market solution that addresses the expectations of con- sumers, television broadcasters and mobile operators.
Simplify the Delivery
of Mass Market Mobile TV
The Alcatel-Lucent Unlimited Mobile TV solution simplifies the delivery of mass market mobile TV. It’s a complete, turnkey solution that allows you to present end-users with a truly diversified Mobile TV offer based on a mix of mainstream broad- cast channels and an unlimited num- ber of specialty unicast channels.
The mix of broadcast and unicast services, combined with interactive capabilities made possible by Alcatel- Lucent’s content management and service platform, can improve cus- tomer retention and drive higher mobile service revenues. And, the Alcatel-Lucent Unlimited Mobile TV solution delivers service to your whole market because it is designed to provide exceptional indoor cover- age and service availability throughout a whole country or region.
The result is a mass-market mobile TV option tailored to deliver an unlimited number of TV channels, to an unlimited mobile audience with unlimited coverage.
Leverage the Experience of a Trusted Partner
With the Alcatel-Lucent Unlimited Mobile TV solution, you leverage Alcatel-Lucent’s experience and expertise delivering mobile video and TV services around the world.
As your trusted mobile TV partner, Alcatel-Lucent helps you design, develop, deploy and operate an effective mobile TV solution opti- mized specifically for your environ- ment. Alcatel-Lucent’s partnership approach helps you:
•Select the technology that fits you best
•Initiate an efficient mobile TV business
•Deploy and operate an unlimited mobile TV service
