Mobile Interactive TV successes
Alcatel-Lucent media solutions include mobile interactive TV applications, which allow extensive interactivity and personalization, complementing traditional live TV with made-for-mobile content, creating the possibility to provide targeted advertisement supported content to end-users.
Alcatel-Lucent is heavily involved in interactive mobile TV deployments, with more than 80 mobile operators around the world using its superior end- to-end video and music solutions to enable their mobile video, music and live TV services, including Orange World Video portal, Telefónica in Spain and Mexico, T-Mobile in Germany, the UK and Austria, MTN South Africa, Optimus and SIC TV in Portugal.
Alcatel-Lucent demonstrated the world’s first unified Mobile TV experience across 3G and broadcast networks, enabling a compelling Mobile TV end-user experience combining unicast and broadcast Mobile TV channels connected to the same service platform on the same handset.
Leveraging Mobile TV, interactivity and personalization, Alcatel-Lucent enables the generation of new services, additional revenues and new advertising models.
8 Alcatel-Lucent Unlimited Mobile TV Solution