Beyond providing the most effec- tive technology options with the Unlimited Mobile TV solution, Alcatel-Lucent can also help you kick-start your mobile TV business.
As your mobile TV partner, Alcatel- Lucent works with you to develop a complete understanding of your market and your end users’ service expectations.
For example, the Alcatel-Lucent Worldwide Lab (www.alcatel- lucentlab.com) conducts qualitative research that sheds light on what end users around the world expect from new, personalized services. Recent research conducted by The Lab revealed the top five issues users have with current mobile services and the top five features users appreciate about current services. With this and other research, Alcatel-Lucent can provide insight into what kind of mobile TV service will work in your market, what end users in your market will pay for an enhanced service offer, and how that offer should be positioned.
Acquire Licenses,
Build a Business Case
Once you know what kind of service to introduce, we will work with you to navigate through the various spec- trum licenses required to operate your mobile TV service.
We’ll help you build a business case that ensures you meet all your business objectives while keeping capital and operational expenditures in line.
And we’ll also establish and initiate ad-hoc partnerships and consor- tiums with independent, technology- agnostic third parties to make sure you build your business based on the most effective technologies for your market.
Mobile TV Memberships
Alcatel-Lucent is member of several key industry bodies committed to the success of mobile TV worldwide, including the bmco forum (Germany), the Forum de la Télévision Mobile (France) and the Mobile Digital TV Alliance (USA). Alcatel-Lucent rep- resentatives also actively contribute to the work of the DVB Project and of the UMTS Forum and GSM Association joint mobile TV Workgroup, of ETSI and of OMA (Open Mobile Alliance).
Capitalize on
Our Market Knowledge
Alcatel-Lucent continuously performs end user focus groups and studies in order to design services that match end user demands. This research clearly indicates that end users are waiting for, and are ready to pay for a mobile TV offering that delivers a large variety of choices, a high level of personalization, maximum interactivity, and great quality of service — everywhere.
