“With its integrated solutions approach, including joint marketing and service support, Alcatel-Lucent is clearly the best candidate to help us expand our footprint and enhance our service mix so we can stay ahead of incumbents.”
A d r i a n H o b b i n s, C h i e f T e c h n o l o g y O f f i c e r ,
E x p o n e n t i a l - e
VPN Consultative Marketing Program
Alcatel-Lucent’s VPN Consultative Marketing (VCM) program helps ser- vice providers develop and grow their managed VPN services business. Our dedicated experts provide market data, business strategies and joint marketing opportunities to accelerate the go-to-market process. Alcatel- Lucent understands that each service provider has unique requirements. The VCM program lets you choose which type of consultation you need
—a short introduction to goals and issues or more involved sessions that address multiple aspects of your VPN services business. The program offers:
•Research – including the latest VPN market data to help you make key business decisions. Our experts can adapt the MBN business case based on real-life experiences, global market trends and primary research focused on specific business issues raised by existing customers.
•Strategy – which draws on a wide range of industry experts and works directly with service providers to develop business strategies targeted to their customers and their unique business requirements.
•Marketing – which offers joint marketing strategies and activities with Alcatel-Lucent, delivering the benefits of our global market reach. Whether through a single activity or an integrated marketing program, we can help promote your VPN services and accelerate market adoption.
18Alcatel-Lucent Managed Business Networking Solution
