III.FEATURES, BENEFITS & SPECIFICATIONS
RUGGED CONSTRUCTION
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| E N D - U S E R |
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| S A L E S |
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| F E A T U R E |
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| F U N C T I O N |
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| C H A N N E L |
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| B E N E F I T |
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| A D V A N T A G E |
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| NEW |
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| Durable, metal construction |
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| Durable construction |
| Confidently sell Brady’s |
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| Aluminum |
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| surrounds critical components |
| reliability within a wide |
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| Base / Frame |
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| Mounting of the print mech- |
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| providing printer longevity and |
| range of operating |
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| anism and spindle, which |
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| reliability. |
| environments. |
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| enhances print accuracy and |
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| Satisfied customers are |
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| eliminates ribbon wrinkle. |
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| Designed to withstands |
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| harsh, industrial environments |
| repeat customers, |
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| Ensures consistent print |
| leading to future sales. |
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| quality |
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| NEW |
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| Print mechanism is embedded |
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| Can confidently sell |
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| into metal housing |
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| Provides inherent rigidity for |
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| Printhead |
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| printhead mechanism |
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| Brady’s reliable print |
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| Mechanism |
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| Withstands general wear and | t |
| quality. |
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| facilitates media loading |
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| Customer perceives the |
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| enhanced quality and |
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| durability of the product. |
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STATE OF THE ART PERFORMANCE
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| E N D - U S E R |
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| S A L E S |
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| F E A T U R E |
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| F U N C T I O N |
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| C H A N N E L |
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| B E N E F I T |
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| A D V A N T A G E |
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| FLASH Memory |
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| ZPL II firmware and optional |
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| Convenient and cost |
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| Reduces technical support |
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| (up to 8MB |
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| fonts can be upgraded and |
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| effective to keep printer |
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| and maintenance |
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| enhanced without modifying |
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| firmware current with the |
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| requirements, more |
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| available) |
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| the electronics |
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| latest features and |
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| efficient customer support.. |
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| enhancements. Updates can |
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| be readily downloaded to the |
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| printer from Brady’s website, |
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| without a service call to |
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| replace EPROMS. |
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| Optimised |
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| ZPL printer has been |
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| Faster label processing |
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| Better throughput is more |
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| Processing with |
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| label format processing |
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| and throughput provides |
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| competitive. |
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| revamped to provide optimal |
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| New Micro- |
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| performance. |
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| enhanced productivity. |
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| processor |
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| Printer features a new |
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| electronic design and a new |
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MVP Series Product Guide | Page 15 | Features &Benefits |
