QUESTIONNAIRE
Please take a few moments to answer our questions. They will help us develop new products for the future.
1This vacuum cleaner is…
My first vacuum cleaner
A replacement vacuum cleaner
An additional vacuum cleaner
2Which brand of cleaner are you replacing or adding to?
Dyson |
| Electrolux |
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Hoover |
| LG |
| ||
Miele |
| Panasonic |
| ||
Samsung |
| Nilfisk |
| ||
Vax |
| Kambrook |
| ||
Volta |
| Wertheim |
| ||
Other, please specify |
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3Why did you choose to buy a Dyson vacuum cleaner? (Please rank in order,
Dyson reputation
Good for pet hair
Performs consistently well
No loss of suction
Previous experience of Dyson
Good for people suffering from asthma and allergies
Features
HEPA filtration
Hygienic and germ free cleaning
Price/special offer
Wanted a bagless cleaner
Compact and easy to store
Store staff recommendation
Picks up more dust than others
Latest model/technology
Reliability/quality
Friend/family recommendation
Other
4Where did you first hear about the Dyson model you bought?
From friends and family
Saw it on the internet
From TV/a magazine advert
Saw it in a store catalogue
Saw it in a store
Recommended by salesperson
5Do you own a Dyson handheld?
Yes |
| No |
|
6What is your average household income?
Less than $45,000
Between $45,000 – $74,000
Between $75,000 – $100,000
Over $100,000
7Do you have any household pets?
Dog |
| Cat |
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None |
| Other |
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8 Does anyone in your household suffer from any of the following?
Asthma |
| Allergies |
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None |
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|
9 To which age group do you belong?
16 – 24 |
| 25 – 34 |
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35 – 44 |
| 45 – 54 |
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55 – 64 |
| 65+ |
|
10Would you recommend a Dyson vacuum cleaner to your family and friends?
|
| Yes |
| No |
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11 Do you have children? |
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| Aged | |
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| Aged +17 years |
| Children no longer at home |
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| Pregnant |
| No children |
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12Which best describes your house? (Tick one from each column).
Own house |
| Up to 2 beds |
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Rented house |
| |
| ||
Own apartment/villa |
| More than 4 beds |
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Rented apartment/villa |
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Live with parents |
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Share accommodation |
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THANK YOU FOR YOUR TIME
4/3/09 11:31 AM
