Fundex Games AdVersity Big Flop, Round-and-Round, Trading-In Ad Slogans, Hiring SpokesCelebrities

INSTRUCTIONS

number of the product he is advertising, and reads the product and slogan together in typical advertising fashion. For example, if the Advertiser has chosen “beer” as the product, and “The quicker picker upper” as his slogan, the ad would be presented by reading aloud, “Beer, the quicker picker upper.”

Technically, that is all your presentation requires…

but we have found that you can avoid family fisticuffs, marital discord and other holiday season catastrophes if you “embellish” a little. Explain why you have just created the greatest ad the world has ever seen… why

the slogan you chose works so well.

7. The other agencies reveal their guesses.

Very often, there will be some truly bizarre guesses, and whether you like it or not, those agencies who guessed incorrectly are going to tell you why their guesses were better than yours. Please remember this is just a game, and when you are throwing food or drinks, to aim high.

8. The pay-off.

•The Advertiser receives $100,000 for EACH agency that voted for the correct product.

•Each agency that voted for the correct product receives $100,000 for being SO smart.

9.Each agency then takes their turn in the same fashion until all agencies have presented once, completing Round 1.

A Big Flop

If all the agencies vote unanimously for a product other than the one selected by the Advertiser, the Advertiser is penalized $200,000 for presenting a false, misleading ad.

After all, the integrity of the advertising industry MUST be maintained. (OK, even a professional like myself can’t say that with a straight face.)

Round-and-Round

After each agency has taken their first turn as Advertiser, each is dealt one more Ad Slogan card to replace the one they used in their first presentation. The next Product card is turned face up, and Round 2 begins with the agency to the left of the agency that began as the Advertiser. Subsequent rounds are played the same way, and the ad game goes on until one agency has made enough money to win the game. (see “Winning the Game”)

Trading–In Ad Slogans

So you’re just not finding that “perfect” Ad Slogan card to sell those products? NO PROBLEM! AdVersityTM is all about making you happy. (It’s also been proven to make teeth 60% whiter, attract the opposite sex, and take grass stains out of pants.)

Before each round starts, agencies are more than welcome to trade-in any or all of their Ad Slogan cards for new ones from the deck. There is a small fee of $100,000 to do this, but we think you’ll find that the added enjoyment you receive will more than offset this nominal cost!

(Some restrictions apply. See store for details. Your results may vary. Member FDIC.)

Hiring SpokesCelebrities

Advertising is all about image. And sometimes,

to improve image, you need to hire a familiar face to put with a product. This game is one of

those times.

At the end of each complete round, if your agency has enough cash to hire a SpokesCelebrity, you may do so. Simply pay the money to the bank, and take your SpokesCelebrity’s card, place it in the plastic stand and display it proudly in front of your agency!

Be aware–hiring SpokesCelebrities can leave your agency strapped for cash. Which isn’t a problem… unless you find yourself on the losing end of A Big Flop! If you do not have the cash necessary to pay the $200,000 penalty, you must “release” a SpokesCelebrity for a lot less than you originally paid for them (see the Hiring prices and Release Values for SpokesCelebrities). Then you must build up enough money to buy them back.

You may choose any SpokesCelebrity you like, (of course your friends may judge you for your selection) but one of each type of celebrity must be purchased, in order, as listed below.

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