VAR Training Manual and Reference Guide

•A visitor to a museum points their phone at an object on display and quickly accesses related multimedia content – such as a video or audio interview with the artist or a critic

– as well as invitations to special events, and information on related art in the museum and elsewhere in the city.

•A child at home (or at a friend’s house, or in a store) points their phone at a favorite toy and can instantly enter related contests, download coupons, send SMS text or email mes- sages with product info to friends, and browse and pur- chase related products.

•A man in a department store points his phone at the bar- codes on products and finds product details, availability, discounts and promotions, price comparisons, and info on matching accessories.

•A woman on the go in the city points her phone at a cool new car and instantly discovers the car’s make, finds the closest dealership, and schedules a test drive.

Nokia Point & Find connects people on the go to what they’re look- ing for exactly when and where they want, using their trusted mobile devices—delivering compelling new mobile interactive experiences and instant gratification to consumers.

Custom interactive experiences

Each of the scenarios on the left is an example of what we call “custom interactive experiences”

–see “Essential terms and con- cepts,” page 3.6.

Nokia Point & Find

In the know, when you’re on the go

The big picture on the mobile information services market

Mobile is poised for another phase of substantial growth:

•Mobile subscriptions continue to experience aggressive growth.

•The demand for mobile broadband is expanding exponentially.

•Consumer depth of engagement for on-line mobile is growing.

•The mobile audience has proven highly responsive to ads.

•Mobile advertising extends marketing and advertising reach to unique new audiences.

3.3

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Nokia Nseries manual Big picture on the mobile information services market, VAR Training Manual and Reference Guide
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Nseries specifications

The Nokia Nseries, launched in the mid-2000s, represented a groundbreaking line of multimedia smartphones that combined innovative technology with sleek designs. This series reinvigorated Nokia’s reputation as a leader in mobile phone technology while catering to a new generation of tech-savvy users looking for powerful devices that could handle various multimedia tasks.

One of the standout features of the Nokia Nseries was its commitment to high-quality multimedia capabilities. Equipped with advanced cameras, many models boasted Carl Zeiss optics, allowing users to capture stunning photos and videos. The Nokia N95, for instance, featured a 5-megapixel camera that set a new standard for mobile photography. In addition, the Nseries often included dedicated multimedia buttons, making it easier for users to access their favorite media apps and functions.

Displaying vibrant colors and impressive clarity, the Nseries devices typically used high-resolution screens. These displays not only enhanced the multimedia experience but also made browsing the internet, reading e-books, and enjoying games visually engaging. The inclusion of features like a built-in music player supported a rich audio experience, with many models offering support for various audio formats.

Connectivity was another hallmark of the Nseries. Users could expect 3G capabilities, Wi-Fi, and Bluetooth support, allowing seamless sharing and downloading of content. The devices also usually incorporated GPS functionality, a feature that became increasingly important for navigation and location-based services, marking the Nseries as a pioneer in integrating location technology into mobile phones.

Software-wise, Nokia Nseries phones ran on the Symbian operating system. While not as user-friendly as later platforms, Symbian provided users with a level of customization and extensive app availability through the Nokia Software Market. This allowed users to personalize their devices according to their preferences, maximizing their utility.

The Nokia Nseries encapsulated a perfect balance of form and function. The sleek designs and premium materials reflected Nokia’s commitment to quality, while the powerful features emphasized the trend towards multimedia smartphones. By combining photography, video, music, and internet capabilities, the Nseries paved the way for today's smartphones, influencing how devices are designed and utilized in modern life. Though the series has been discontinued, its legacy remains visible in the evolution of mobile technology.
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